Amazon.com, Inc. (AMZN - Free Report) is gearing up to manage the rush during the upcoming holiday season. It has announced that it will hire more than 120,000 seasonal workers, who will join more than 125,000 regular, full-time employees.
The e-commerce giant will be recruiting across the United States for its fulfillment and sortation facilities and customer service sites.
We observe that Amazon’s shares have gained 33.5% year to date, underperforming the 54.0% rally of the industry it belongs to.
Hiring Spree Continues at All Major Retailers
Amazon appears to be hiring more seasonal employees compared to a few of its competitors. This massive employment plan underscores its confidence regarding its seasonal sales.
Moreover, the addition definitely makes sense as the company continues to open new fulfillment centers across the country and invests in logistics, cloud computing and machine learning.
Other rival retailers such as Macy's, Inc. (M - Free Report) , Target Corporation (TGT - Free Report) , The Gap, Inc. (GPS - Free Report) have also announced hiring plans for the upcoming holiday season as they expect higher store traffic based on renewed consumer confidence.
According to reports, Target intends to employ 100,000 associates, while Macy's will hire nearly 80,000 seasonal workers to handle the rush. Gap too has begun inviting applications for seasonal associate positions at all stores.
Hiring more employees during this period clearly shows the importance of the holiday season for all retailers. It is no less than a battlefield for the retailers fighting hard to win over consumers.
Growth of the e-commerce industry, with an increasing number of consumers buying things online, is always a favorable factor for companies like Amazon. Product offerings, a superior user experience, bargains and customer feedback have further helped Amazon build a strong position for itself in the fast-growing e-commerce market.
Moreover, the recent acquisition of Whole Foods Market by the e-commerce behemoth has given it an easy access to roughly more than 400 stores and a foothold in the grocery business. This is a big positive for the company.
Now with the holiday season nearing, we believe Amazon is set to take advantage of the situation.
Currently, Amazon has a Zacks Rank #5 (Strong Sell). You can see the complete list of today’s Zacks #1 Rank stocks here.
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