You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate but affiliated companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
|No Recent Quote currently available|
My Portfolio Tracker
One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts. Set yours up today.
ROUND ROCK, Texas, Feb 27, 2013 (BUSINESS WIRE) -- Dell today announced its "Annie - the girl who could fly" advertisement was named as one of the top 10 ads of the year in TED's annual Ads Worth Spreading report. TED, the non-profit organization known for showcasing "ideas worth spreading" through its set of global conferences, recognized Dell for creating a meaningful connection with viewers.
Viewed on YouTube nearly 1.4 million times and inspiring a conversation on Twitter about how technology helps people #DoMore, Annie is the story of a persistent fifth grader who dreams she can fly. With the help of her Dell laptop, imagination and ingenuity, she brings her dream to life and shows the doubters and "no way you can do iters" that where there's a will, there's a way.
An extension of Dell's "Power to Do More" brand campaign, Annie is one example of how Dell helps customers to do more with technology. The success of Annie led to the creation of a number of ads showcasing how Dell technology inspires learning, business achievements, creativity and imagination. "Meet Thomas: Creator of an Alternate Universe," viewed on YouTube more than 2.5 million times in three weeks, is the latest campaign story about a district manager by day who is creating a vivid novel on his seemingly typical daily commute home. With his imagination and Dell XPS 12, the ad shows Thomas can achieve his true passion everywhere he goes.
"We're thrilled to be recognized by an organization as innovative as TED," said Karen Quintos, Dell's chief marketing officer. "In today's era of digital overload, effectively connecting with people is increasingly difficult for brands. Characters like Annie and Thomas bring our customers' stories to life and illustrate the results technology can help people achieve."
Dell was one of 10 winners chosen by six teams of two judges, including a former TED speaker and ad industry leader, and focused on six categories including: talk, social good, cultural compass, creative wonder, brand bravery and education. TED's 25 "Advocates," leading voices in advertising, production, curation and film, helped make suggestions as well.
"TED creates community around ideas worth spreading. To have 'Annie' selected as one of only 10 ads that resonated globally is a great affirmation. In announcing the ads, TED talked about spots showing the 'tenacity of the human spirit.' We've always felt that 'Annie' shows the power of childhood curiosity supported by great Dell technology," said Jim Elliott, chief creative officer of Y&R New York.
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.
Dell is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of others.
SOURCE: Dell Inc.
WPP Team Dell Jillian Fisher, 415-268-1608 Jillian.email@example.com
Copyright Business Wire 2013
Zacks Research is Reported On:
Zacks Investment Research
is an A+ Rated BBB
Copyright 2015 Zacks Investment Research
At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. This dedication to giving investors a trading advantage led to the creation of our proven Zacks Rank stock-rating system. Since 1986 it has nearly tripled the S&P 500 with an average gain of +26% per year. These returns cover a period from 1986-2011 and were examined and attested by Baker Tilly, an independent accounting firm.
Visit performance for information about the performance numbers displayed above.
Visit www.zacksdata.com to get our data and content for your mobile app or website.
Real time prices by BATS. Delayed quotes by Sungard.
NYSE and AMEX data is at least 20 minutes delayed. NASDAQ data is at least 15 minutes delayed.