P&G Professional(TM) Named "Vendor of the Year" by El Pollo Loco for Their Cleaning and Food Safety Program

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COSTA MESA, Calif., Dec 18, 2012 (BUSINESS WIRE) -- P&G Professional(TM), the away-from-home division of Procter & Gamble (NYSE:PG), was recently awarded "Vendor of the Year" by El Pollo Loco for their Cleaning and Food Safety Program. P&G Professional was chosen from more than 100 supplier partners for their program's effectiveness, which contributed to a 12.9 point improvement in El Pollo Loco's cleanliness score in Nation's Restaurant News and WD Partners' second annual "Consumer Picks" survey. P&G Professional's customized Cleaning and Food Safety Program also helped deliver bottom line savings to El Pollo Loco.

"Our relationship with P&G Professional is so much deeper than just buying products," said Steve Sather, CEO and president, El Pollo Loco. "They are responsive, provide personalized training and have truly partnered with us to move El Pollo Loco toward a 'best in class' guest service experience."

Since partnering with P&G Professional, El Pollo Loco improved in nearly all categories of the "Consumer Picks" survey. For example, its reputation rating improved by 9.9 points, the service rating went up by 4.7 points, their atmosphere rating improved by 4.0 points, and the restaurant's overall score improved by 5.8 points.

"We're honored to receive this award from El Pollo Loco," said Eric Hetrick, commercial director, P&G Professional. "Cleanliness is important for obvious food safety reasons, but we also understand that the customer's perception of cleanliness directly impacts their perception of other aspects of a business as well, including service, atmosphere and even food quality. We're looking forward to many more years of partnership with, and success for El Pollo Loco."

El Pollo Loco first partnered with P&G Professional in January 2011 after a thorough test including input from their franchisee community. El Pollo Loco currently employs the P&G Cleaning and Food Safety Program in all restaurant locations. P&G Professional's Cleaning and Food Safety Program utilizes the power and efficiency of trusted brands, such as Mr. Clean(R), Dawn(R), Comet(R) and Spic and Span(R).

About El Pollo Loco

Headquartered in Costa Mesa, California, El Pollo Loco, Inc. currently operates 400 restaurants located primarily in California, with additional restaurants in Arizona, Connecticut, Illinois, Nevada, Texas and Utah. El Pollo Loco's menu features its signature citrus-marinated, flame-grilled chicken in individual and family-sized meals served with warm tortillas, freshly prepared salsas and an assortment of sides. El Pollo Loco also serves a variety of Mexican-inspired entrees featuring the chain's citrus-marinated, flame-grilled chicken, including Pollo Bowl(R) entrees, grilled chicken salads, grilled burritos, tacos and more.

About P&G Professional

P&G Professional(R) is the away-from-home division of Procter & Gamble, serving the foodservice, building cleaning and maintenance, hospitality and convenience stores industries. P&G Professional offers complete solutions utilizing its parent company's scale, trusted brands and strengths in market and consumer understanding. P&G Professional features such brands as Dawn(R), Mr. Clean(R), Comet(R), Spic and Span(R),Bounty(R), Safeguard(R), Febreze(R), Swiffer(R), Tide(R), and its own brand, P&G Pro Line(R). Please visit www.pgpro.com for the latest information about P&G Professional's solutions.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), Ambi Pur(R), SK-II(R), and Vicks(R). The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121218005733/en/

SOURCE: Procter & Gamble

Media Contact:  
Citizen Paine for P&G Professional 
Sara Sloan, 949-809-6856 
sara.sloan@citizenrelations.com

Copyright Business Wire 2012

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