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In its concerted effort to better serve customers, Avis Budget Group, Inc. (CAR - Analyst Report) recently announced that both its Budget and Avis Car Rental customers will now have the facility of renting handy Wi-Fi devices in 12 countries across Europe.

Customers availing this facility can simultaneously access Internet on 5 devices, including tablets, laptops, smartphones and other Wi-Fi enabled gadgets. With a download speed of 21.6 Mbps, it offers users easy access to a maximum of 1 GB of free data per day. Also, within the country, customers will be exempted from paying any roaming charges.

The portability of these devices will enable customers to remain connected on the move. Users can leverage this facility for seamless surfing, accessing documents, streaming movies, conducting video conferences and visiting social media sites in a simple and cost-effective manner.

Additionally, the company facilitates mobile Wi-Fi in several countries including France, Austria, Netherlands, Germany, and U.K. Consumers can simply visit the help desk and gain access to this Internet benefit. This further reflects Avis Budget’s commitment towards providing maximum benefits for its rental services.

With a Zacks Rank #1 (Strong Buy), Avis Budget is a leading vehicle rental company in North America, Australia and New Zealand. Moreover, a formidable network of more than 10,000 rental locations and 350,000 vehicles enables the company to strengthen its well-established position in a highly competitive vehicle rental industry.

Avis Budget follows a core global strategy of collaborating with leading travel brands to expand its customer reach while creating additional demand. In Mar 2013, Avis Budget successfully completed the acquisition of the world’s leading car sharing network company Zipcar Inc.

The move enabled Avis Budget to extend its offerings from car rental to car sharing, thereby helping it to compete with peers like United Rentals Inc. (URI - Snapshot Report), Hertz Global Holdings Inc. (HTZ - Snapshot Report) and Ryder System Inc. (R - Analyst Report).

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