Back to top

Image: Bigstock

Why is Nike (NKE) Stock Down Today?

Read MoreHide Full Article

On Thursday, shares of popular athletic retailer Nike Inc. (NKE - Free Report) are declining, down over 2% in afternoon trading due to a couple of reasons.

The company recently named Craig Zanon Vice President and general manager of its global basketball division in wake of the unexpected exit of Michael Jackson. Zanon was most recently overseeing Nike’s global training business, but had previously run the basketball unit for seven years.

Nike said Zanon will continue to perform duties for the training business.

Jackson left the position after just two years, and his “resignation follows underwhelming holiday season signature shoe releases in North America,” said Stifel analyst Jim Duffy in a note to clients on Wednesday.

Nike is also trading near its lowest level of the year, which could be in direct correlation to Jackson’s departure. However, Credit Suisse analyst Christian Buss and his team “remain long-term bulls” on the company, reports Barron’s.

Despite their bullish stance, the analysts believe that “in the near-term the company is facing understandable momentum headwinds in North America as the company is likely to see sales deceleration from moderating category growth, competitors Under Armour (UA - Free Report) and Adidas (ADDYY - Free Report) gaining footwear momentum for the first time in several years, and pricing challenges developing with pinnacle basketball product.”

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 DaysClick to get this free report >>


See More Zacks Research for These Tickers


Normally $25 each - click below to receive one report FREE:


NIKE, Inc. (NKE) - free report >>

Under Armour, Inc. (UA) - free report >>

Adidas AG (ADDYY) - free report >>