We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Wendy's Announces Customer Information Was Targeted At 1,025 Franchised Locations
Read MoreHide Full Article
The Wendy’s Co. (WEN - Free Report) announced Thursday that the personal financial information of its customers were targeted at a portion of its U.S.-based franchises. The fast-food burger chain stated that it is working with federal law enforcement authorities and contacts in the payment card industry in an ongoing investigation into the malicious cyber activity.
Earlier in June, Wendy’s had reported that it noticed and disabled additional malware following the initial activity. The chain said that the payment information attacked included card holder name, debit or credit card number, verification code and card expiration date. Credit card information was shared in the attack, but customers who reported any suspicious activity in a timely manner will not be held responsible for charges.
The company believes that the malware was sent to the franchisees’ point-of-sales systems remotely due to service providers’ credentials being compromised. Wendy’s also said that there is no indication as of now that company-owned restaurants were affected by any attacks.
A company spokesman told the Wall Street Journal that 1,025 franchised locations were affected by the attack. There’s no indication of exactly how many customers were affected, but the company continues to updates regarding the attack on its website.
Wendy’s joins a list of corporations affected by security breaches in the recent past, as companies by the likes of Walmart (WMT - Free Report) , Target Corp. (TGT - Free Report) , and Home Depot (HD - Free Report) have all dealt with cybersecurity attacks of their own.
Bottom Line
The Wendy’s Company is currently a Zacks Rank #2 (Buy), which can be attributed to a great deal of positive EPS estimate revision activity from analysts, as well as to its B Style Scores for Growth and Value. If the company remains vulnerable to continued cyber attacks though, it could start to take a toll on its performance moving forward. Hopefully Wendy’s will be able to access these prior attacks and be prepared for any further attempted security breaches in the future to protect its customers, and its shareholders.
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>
Zacks' 7 Best Strong Buy Stocks (New Research Report)
Valued at $99, click below to receive our just-released report predicting the 7 stocks that will soar highest in the coming month.
Image: Bigstock
Wendy's Announces Customer Information Was Targeted At 1,025 Franchised Locations
The Wendy’s Co. (WEN - Free Report) announced Thursday that the personal financial information of its customers were targeted at a portion of its U.S.-based franchises. The fast-food burger chain stated that it is working with federal law enforcement authorities and contacts in the payment card industry in an ongoing investigation into the malicious cyber activity.
Earlier in June, Wendy’s had reported that it noticed and disabled additional malware following the initial activity. The chain said that the payment information attacked included card holder name, debit or credit card number, verification code and card expiration date. Credit card information was shared in the attack, but customers who reported any suspicious activity in a timely manner will not be held responsible for charges.
The company believes that the malware was sent to the franchisees’ point-of-sales systems remotely due to service providers’ credentials being compromised. Wendy’s also said that there is no indication as of now that company-owned restaurants were affected by any attacks.
A company spokesman told the Wall Street Journal that 1,025 franchised locations were affected by the attack. There’s no indication of exactly how many customers were affected, but the company continues to updates regarding the attack on its website.
Wendy’s joins a list of corporations affected by security breaches in the recent past, as companies by the likes of Walmart (WMT - Free Report) , Target Corp. (TGT - Free Report) , and Home Depot (HD - Free Report) have all dealt with cybersecurity attacks of their own.
Bottom Line
The Wendy’s Company is currently a Zacks Rank #2 (Buy), which can be attributed to a great deal of positive EPS estimate revision activity from analysts, as well as to its B Style Scores for Growth and Value. If the company remains vulnerable to continued cyber attacks though, it could start to take a toll on its performance moving forward. Hopefully Wendy’s will be able to access these prior attacks and be prepared for any further attempted security breaches in the future to protect its customers, and its shareholders.
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>