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Here's Why Ulta and e.l.f. Beauty are Immune to Competition from Amazon

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  • (1:00) - ULTA and e.l.f. Beauty
  • (3:30) - Are They Amazon-proof?
  • (7:30) - Sales Outlook: Episode Round-up

On today’s episode of Shopping for Stocks, Editor Maddy Johnson takes a look at a giant within the cosmetics industry, and its burgeoning competitor: Ulta Beauty Inc. (ULTA - Free Report) and e.l.f. Beauty (ELF - Free Report) .

Ulta and e.l.f. are two different kinds of beauty retailers. The former houses and sells all of your favorite brands, from higher-end splurges to drugstore finds that won’t hurt your wallet. E.l.f., which stands for eyes, lips, and face, is a makeup brand company, and sells all of your must-have beauty products at dirt cheap prices.

While they differ from each other, Ulta and e.l.f. share one common factor, besides being in the beauty industry: they’re seemingly Amazon-proof.

Why? Because many consumers still want to look good, and Ulta and e.l.f. help them do this in a fresh and inexpensive way.

In general, beauty products, both in stores and online, are continually moving off shelves, making these two cosmetics retailers standouts in a struggling retail environment. As we all know, Amazon (AMZN - Free Report) dominates the industry, but it hasn’t been able to crack the beauty sector, at least not yet.

As a reminder, if you feel that I missed something, or if you want a different topic covered, send an email to podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcast, and remember to subscribe and leave a rating on iTunes.

Thanks for listening to this week’s episode of Shopping for Stocks!

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