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Sprint (S) Discontinues Direct 2 You Phone Delivery Service

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As per a recent report by FierceWireless, U.S. national wireless carrier, Sprint Corp. (S - Free Report) has abandoned its Direct 2 You phone delivery service. The service was launched in Apr 2015 to restructure mobile retail business across the nation with a program to travel to customers' homes, offices or other convenient locations to set up their new phones.

Under the program, Sprint’s customers who were eligible for phone upgrades, received an offer via text or email to upgrade their phone. Interested customers would call the Sprint phone number in the text or email to take advantage of the offer and schedule an appointment for the free Direct 2 You service.

The primary reason to discontinue this service is Sprint’s decision to utilize resources more efficiently for core businesses like wireless and scrap all non-core businesses. Despite facing strong cut-throat competition in the U.S. wireless market, the company was able to add a significant 368,000 postpaid wireless subscribers in the fourth quarter of 2016.

Recently, Sprint has further reinforced its presence in the wireless industry with its decision to promote unlimited data plans. The company is giving customers free Sling TV service, a liner streaming service of DISH Network Corp. , if the customer adds four or more lines on its Unlimited Freedom plan. The offer is currently available to new and existing Sprint customers in Atlanta and Chicago.

Meanwhile, U.S. telecom behemoth AT&T Inc. (T - Free Report) has decided to continue with its Enjoy phone delivery service as the company is receiving exceptional market traction with this service. In 2015, AT&T entered into a partnership with start-up company Enjoy to help customers set up their smartphones.

 Ever since Republican nominee Donald Trump has won the U.S. presidential election, the telecom industry circle is rife with speculations that the Trump regime may pave the way for a merger between T-Mobile US Inc. (TMUS - Free Report) and Sprint. The previous Democrat regime with Barack Obama at its helm was strictly against further consolidation of the U.S. telecom industry which provides nationwide telecom services.

However, it has been widely speculated that the new Republican regime under Trump may not pursue such strict regulatory measures. Consequently, telecom regulator, the FCC, might be open to a possibility of a merger proposal between the top four national telecom operators. Nevertheless, so far, nothing positive has happened in this regard.

Price Performance of Sprint

In the last six months, the stock price of Sprint has witnessed a fabulous growth of 33.49%, outperforming the Zacks categorized U.S National Wireless industry’s gain of a mere 5.02%. However, Sprint has a debt-laden balance sheet and has been witnessing losses each year since 2007. The company has been continually making efforts to lure customers from rival carriers by offering attractive promotional plans and lucrative discounts. This has led to a high cash burn rate and heavy losses for the company.  We believe these are primary reasons behind the stock currently carrying a Zacks Rank #3 (Hold). You can see  the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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