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Is iPhone's Supremacy as the Best Phone Coming to an End?

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Apple Inc. (AAPL - Free Report) has long been regarded as a pioneer in the smartphone market, courtesy of its flagship device – iPhone. Although it was not the first smartphone – thanks to International Business Machines’ (IBM - Free Report) Simon – the device introduced a plethora of innovative features that has made it the “most influential gadget of all time”, per TIME Magazine.

According to NetworkWorld, Apple’s most revolutionary iPhone innovations were Retina Display, App Store, 64-bit processor, multitouch, Touch ID, Apple Pay and 3D Touch. These features were primarily responsible for making iPhone, the top-selling premium smartphone device globally, until Android-based devices from Asian handset makers HTC and Samsung dragged down its market share.

Neverthless, we note that iPhone has been the key growth driver for Apple over the last decade. Over the time period (Jan 9, 2007-Apr 11, 2017), Apple’s stock price has soared a massive 1056.5% as compared with S&P 500’s gain of 70.8%.


Is iPhone Losing Innovative Edge?

Per Gartner data, Apple had surpassed Samsung to become the #1 global smartphone vendor in fourth-quarter 2016, which the latter reclaimed in first-quarter 2017. (Read More: Samsung Retakes Top Spot in Global Smartphone Sales Race)

Apple Inc. Revenue (TTM)

 

Apple Inc. Revenue (TTM) | Apple Inc. Quote

Apple is anticipated to make a big innovation leap with its much anticipated iPhone 8, with rumored features like a glass body, a dual curved edge-to-edge OLED display with a built-in Touch ID sensor, wireless charging (USB-C) and higher storage options.

Although the rumored features are encouraging, they are more-or-less available in most of the Android-based smartphones from Samsung, HTC, Alphabet (GOOGL - Free Report) , Motorola and Blackberry .

For instance, HTC U Ultra (launched in Jan 2017) sports a glossy, all-glass body which the handset-maker built using an innovative approach it calls Liquid Surface construction, according to thenextweb.com. Moreover, Samsung’s recently launched S8 and S8+ have Super AMOLED capacitive touch screen.

Reportedly, Samsung Electronics will supply 70 million OLED screens for Apple’s rumored iPhone 8. (Read More: Apple Reportedly Orders 70M OLED Screens from Samsung)

Moreover, several smartphones from Samsung and few from Motorola & Blackberry already support wireless charging. In fact, Apple is significantly late in offering this feature to iPhone users.

Premium Pricing: A Concern for Apple

Apple’s iPhone 7 starting price is $650, which is quite pricey when compared with most of the Android-based devices. However, Samsung’s recently released S8 and S8+ has been priced steeply at $750, which is definitely positive for iPhone 7.

Meanwhile, the high-end iPhone 8 is rumored to cost more than $1000. However, the base 64GB model could start at $850–$900 in the US, which is still higher than the price of iPhone 7.

Zacks Rank

Currently, Apple carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

 

Want to hear more about Samsung's latest addition to the Galaxy family? Check out this episode of our exclusive tech-focused podcast, the Zacks Tech Talk Tuesday:

 

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