The big financial firms will unofficially kick off Q3 earnings season on Thursday and Friday, but investors will have to wait until next week to see the first batch of reports from our popular consumer brands. Of these, one of the most highly anticipated reports is sure to be that of video streaming giant Netflix (NFLX Quick QuoteNFLX - Free Report) .

Netflix is slated to report its third-quarter earnings results after the closing bell on Monday, October 16. As management would tell you, this fiscal year has been incredibly important for Netflix’s long-term development, and these latest quarterly results should reveal even more about the success and future direction of the company.

Indeed, Netflix has attempted to shift investors’ focus away from its subscriber growth figures and towards its margin expansion and rising revenues. These will continue to be key factors in the upcoming report, but we can bet that investors will still be particularly interested in the platform’s membership figures.

Last quarter, Netflix missed the Zacks Consensus Estimate for earnings for the first time since 2010—but shares popped on the back of better-than-expected subscription numbers. The stock is now up nearly 60% year-to-date and carrying plenty of momentum into its report.

So what should investors expect from Netflix’s Q3 earnings announcement? By using our Zacks Consensus Estimates, as well as our exclusive non-financial metrics file, we’ve found three important things to note ahead of Netflix’s report:

Earnings:

The latest Zacks Consensus Estimate is calling for earnings of $0.32 per share this quarter. This result would represent growth of about 165% from the $0.12 posted in the prior-year quarter. NFLX is also a Zacks Rank #2 (Buy), and its consensus estimates have improved by 10 cents over the past 90 days.

This gradual improvement, as well as the company’s penchant for earnings beats, should make investors feel confident about another surprise. Nevertheless, last quarter’s results could indicate that management’s focus is elsewhere, and investors might care less about profits right now.

Subscribers:

According to our exclusive non-financial metric estimates, Netflix is expected to report net domestic streaming additions of 779k and net international streaming additions of 3.67 million. This would total about 4.45 million net adds, which is below the 5.2 million adds reported in the most recent quarter.

Our consensus estimates are also calling for Netflix to hit 52.70 million domestic streaming subscribers and 55.70 million international subscribers. That would bring the platform to 108.40 million total streaming subscribers, up 4.3% quarter-over-quarter and 25% year-over-year.

International Revenue:

Netflix has said that its international results should be a primary focus, so investors should keep a close eye on its results in this segment. Based on our latest consensus estimates, we expect to see Netflix report international streaming revenues of $1.307 billion, which would represent growth of 53.25% from the $853 million seen in the year-ago period. More importantly, contribution profit from this unit is expected to hit $31.8 million—a significant improvement from the $69 million loss witnessed last year.

As a reminder, these consensus estimates are pulled from our exclusive non-financial metrics consensus estimate file. These estimates are updated daily and are based on the independent research of expert stock analysts. Learn more here>>>

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