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Super Bowl Spending, Streaming & Amazon's Big TV Advertising Push
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Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains dives into the big business behind the Super Bowl as the streaming TV market heats up. Plus, we look at Amazon’s (AMZN - Free Report) huge television advertising push and see who are the biggest Super Bowl spenders.
Super Bowl LIII turned out to be a boring game, which led to the lowest overnight ratings in 10 years, which came after the NFL’s regular season ratings across CBS , Fox FOXA, NBC (CMCSA - Free Report) , and ESPN (DIS - Free Report) climbed in 2018 after years of declines. Despite the play on the field, the big game once gained proved why it is so important to businesses.
Google’s GOOGL YouTube TV sponsored CBS’ pre-game show in a continued push from the streaming TV service to entice sports fans to cut the cord. Sports are the last great hope for live TV and advertisers in the age of non-ad supported platforms from Netflix (NFLX - Free Report) to Spotify SPOT. Therefore, companies like Google and Amazon have tried to position themselves as sports friendly in the streaming age.
Meanwhile, companies shelled out roughly $5 million for 30-second ad slots during Super Bowl LIII. Anheuser-Busch InBev (BUD - Free Report) was one of the biggest spenders Sunday night as the firm tries to adapt to quickly shifting drinking habits in the U.S. This move marks the continuation of the company’s dedication to Super Bowl advertising. In fact, Anheuser-Busch InBev has spent the most of any company on Super Bowl ads since 1995, to beat out Pepsi (PEP - Free Report) , Coca-Cola (KO - Free Report) , General Motors (GM - Free Report) , and many other big names.
The Super Bowl also highlighted Amazon’s TV advertising push, which comes after CEO Jeff Bezos, who actively avoided big national campaigns for years, embraced television in order to build up brands such as Alexa-supported devices and Prime. In doing so, Amazon has become one of the biggest advertisers in the U.S., behind only Procter & Gamble (PG - Free Report) , AT&T (T - Free Report) , Berkshire Hathaway (BRK.A - Free Report) , and Comcast. This comes as Amazon expands its own digital ad business to try to grab market share away from Google and Facebook’s FB duopoly.
As a reminder, if you feel that we missed something, or if you have any topic suggestions, shoot us an email at podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcasts, and remember to subscribe and leave us a rating wherever you listen to your podcasts.
Today's Best Stocks from Zacks
Would you like to see the updated picks from our best market-beating strategies? From 2017 through 2018, while the S&P 500 gained +15.8%, five of our screens returned +38.0%, +61.3%, +61.6%, +68.1%, and +98.3%.
This outperformance has not just been a recent phenomenon. From 2000 – 2018, while the S&P averaged +4.8% per year, our top strategies averaged up to +56.2% per year.
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Super Bowl Spending, Streaming & Amazon's Big TV Advertising Push
Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains dives into the big business behind the Super Bowl as the streaming TV market heats up. Plus, we look at Amazon’s (AMZN - Free Report) huge television advertising push and see who are the biggest Super Bowl spenders.
Super Bowl LIII turned out to be a boring game, which led to the lowest overnight ratings in 10 years, which came after the NFL’s regular season ratings across CBS , Fox FOXA, NBC (CMCSA - Free Report) , and ESPN (DIS - Free Report) climbed in 2018 after years of declines. Despite the play on the field, the big game once gained proved why it is so important to businesses.
Google’s GOOGL YouTube TV sponsored CBS’ pre-game show in a continued push from the streaming TV service to entice sports fans to cut the cord. Sports are the last great hope for live TV and advertisers in the age of non-ad supported platforms from Netflix (NFLX - Free Report) to Spotify SPOT. Therefore, companies like Google and Amazon have tried to position themselves as sports friendly in the streaming age.
Meanwhile, companies shelled out roughly $5 million for 30-second ad slots during Super Bowl LIII. Anheuser-Busch InBev (BUD - Free Report) was one of the biggest spenders Sunday night as the firm tries to adapt to quickly shifting drinking habits in the U.S. This move marks the continuation of the company’s dedication to Super Bowl advertising. In fact, Anheuser-Busch InBev has spent the most of any company on Super Bowl ads since 1995, to beat out Pepsi (PEP - Free Report) , Coca-Cola (KO - Free Report) , General Motors (GM - Free Report) , and many other big names.
The Super Bowl also highlighted Amazon’s TV advertising push, which comes after CEO Jeff Bezos, who actively avoided big national campaigns for years, embraced television in order to build up brands such as Alexa-supported devices and Prime. In doing so, Amazon has become one of the biggest advertisers in the U.S., behind only Procter & Gamble (PG - Free Report) , AT&T (T - Free Report) , Berkshire Hathaway (BRK.A - Free Report) , and Comcast. This comes as Amazon expands its own digital ad business to try to grab market share away from Google and Facebook’s FB duopoly.
As a reminder, if you feel that we missed something, or if you have any topic suggestions, shoot us an email at podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcasts, and remember to subscribe and leave us a rating wherever you listen to your podcasts.
Today's Best Stocks from Zacks
Would you like to see the updated picks from our best market-beating strategies? From 2017 through 2018, while the S&P 500 gained +15.8%, five of our screens returned +38.0%, +61.3%, +61.6%, +68.1%, and +98.3%.
This outperformance has not just been a recent phenomenon. From 2000 – 2018, while the S&P averaged +4.8% per year, our top strategies averaged up to +56.2% per year.
See their latest picks free >>