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Dun & Bradstreet Corp (DNB - Analyst Report) is set to strengthen its position in Canadian market with the launch of three new solutions.

D&B customers in Canada will be able to leverage D&B Compliance Check, D&B Direct and Optimizer Online solutions for providing insightful business data. The solutions will be beneficial for organizations, as they will help mitigate risks better and manage compliance issues and adhere to the global anti-fraud and corruption regulations.

These solutions will also enable organizations to optimize their sales and marketing campaigns so they yield desired results. Moreover, the D&B solutions will provide data and other business information into customers’ applications through data-as-a-service.

These initiatives are expected to boost the company’s results going forward. In the last reported quarter, D&B’s revenues were down 7% year over year.

Going forward, D&B’s initiatives in the data-as-a-service segment, which enables customers to use D&B's data through their Customer Relationship Management platform, will be a great positive. Partnerships with salesforce.com (CRM - Analyst Report), Microsoft (MSFT - Analyst Report) and Oracle (ORCL - Analyst Report) in this segment are also expected drive growth for D&B.

The products that are expected to be in focus include the MaxCV data platform and B2B trade portal. MaxCV is expected to accelerate revenue growth and reduce expenses for customers by improving data quality and timeliness, increasing the speed of product innovation and significantly reducing technology costs.

However, we believe that the 2013 outlook reflects a sluggish macroeconomic environment in its operating markets, especially in the Asia-Pacific region.  Moreover, we believe that increasing competition from companies including Equifax and Moody’s will also hurt profitability going forward.

Currently, D&B has a Zacks Rank #3 (Hold).

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