Hasbro (HAS - Free Report) is a Zacks Rank #5 (Strong Sell) and in this Bear of the Day article we will take a look at why that is the case. The first thing I do when looking at a Bear is to review who they are and what they do.
Hasbro, Inc. is a global play and entertainment company committed to creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy.
I see a poor earnings history with the company missing the Zacks Consensus Estimate in three of the last four reports. The most recent miss was a 20% negative earnings surprise and before that, there was a 13.8% negative earnings surprise.
This is the main reason a stock falls to the lowest Zacks Rank. I see the current quarter moving from a gain of 18 cents 30 days ago to a loss of two cents. That is a huge shift lower.
The 2019 number has also slid, from $5.14 to $4.49.
When estimates fall, the Zacks Rank tends to follow.
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