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Presidential Cycle Takes Center Stage as 2024 Election Ramps Up

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The presidential election is heating up as Republican candidates are due to compete in the GOP primaries and caucuses this month. Former President Trump is leading in the early 2024 polls and remains the frontrunner for the nomination, setting up a potential rematch with President Biden. Democrats are expected to fall firmly behind Biden, who launched his reelection campaign early last year.  

As momentum begins to build, a logical question for investors is: what does history say about stock market returns in election years? We can answer this question by examining a calendar anomaly known as the Presidential Cycle. Calendar anomalies are regular, exploitable patterns in the stock market that deviate from the norm. As we’ll see, it’s pretty amazing how closely President Biden’s term has followed the historical patterns, albeit more drastic than average.

What can we expect during President Biden’s fourth year in office?

The Presidential Election Cycle Theory

The Presidential Cycle is a theory devised by Yale Hirsch that suggests the stock market follows a pattern which correlates with a U.S. President’s four-year term. The election cycle consists of the post-election, midterm, pre-election and election years. 2023 was an example of a pre-election year, or the third year in the 4-year presidential cycle; this year is the final year given it is an election year.

In the first 2 years after an election, unpopular measures become more frequent, putting pressure on share prices. The second year tends to be the weakest year of all 4 years, as the President continues attempting to fulfill campaign promises.

Hirsch discovered that wars, recessions, and bear markets tend to start in the first two years of a President’s term. In 2022, the market entered the weak spot of the cycle. And with an aggressive Fed, high inflation, and the ongoing Russia-Ukraine war, the weakness in stocks was amplified.

Bear markets tend to put in a midterm year bottom sometime in the August-October timeframe just ahead of the midterm elections. Years 3 and 4 of the cycle tend to be more constructive, with the third year the strongest of them all. As we know, the market came roaring back to life in 2023, right on schedule with the typical pre-election year strength.

Stock performance normally improves in the latter half of the term as the President attempts to stimulate the economy, making voters feel more positive in an effort to get re-elected or keep the current party in power. The central bank, which is not completely independent, also seems to support the President in office through monetary policy in the second half. And sure enough, the odds of rate cuts have increased into 2024.

Election Years Tend to Be Bullish

Markets tend to climb higher in year 4 of a President’s term. When we factor in that the fourth year of the Presidential Cycle has historically witnessed the second-best performance of all four years, the future looks bright in this new bull market. Under new Presidents, election years have witnessed an average return north of 12% going back to 1950.

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Presidential incumbency is an influential phenomenon and considered to be a driving force behind the 4-year Presidential Election Cycle. The concept of a sitting President running for reelection is what has made the pre-election year the best year of the cycle and the election year the second-best. Dating back to 1950, the S&P 500 (SPY - Free Report) is up more than 12% on average in election years when a sitting President is running for reelection, versus about 7% in all election years. When there is an open field (meaning years with no incumbent running for a second term), the S&P 500 has averaged a -1.5% loss.

Adding to the bullish case, in cycles where we’ve experienced negative midterm years (as was the case in 2022), we’ve never had a lower election year since 1950. When midterm years are negative, election years rise 13.2% on average and tend to follow strong pre-election years (which did occur last year).

Zacks Investment Research
Image Source: Zacks Investment Research

Final Thoughts

The Presidential Cycle shows us that we remain in the midst of a very favorable time. The stage is set for this rally to continue in 2024; the cycle shows us that stocks tend to climb higher in year 4 of a President’s term. The fact that President Biden is running for re-election adds to the bullish case.

Positive themes such as decelerating inflation, lower treasury yields, and a less hawkish Fed all bode well for returns moving forward. A broadening out in terms of participation has led to other sectors outside of technology witnessing renewed strength; the improvement in market breadth is necessary to help sustain the new bull market.


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