When searching for potential short candidates, or simply stocks to avoid, apparel stocks are often where I start. It’s a notoriously tough industry, defined by rapidly shifting consumer preferences, intense competition, and the constant challenge of managing inventory cycles in a cost-effective way. Even for well-run companies, a lot can go wrong.

Unfortunately, today’s Bear of the Day, a.k.a. Brands Holding Corp. ((AKA Quick QuoteAKA - Free Report) ), is facing several bearish catalysts that make it a name to steer clear of for now. The company is dealing with stagnant sales growth, persistent downward revisions to earnings estimates, and a stock that continues to severely underperform the already weak broad market. Until the fundamentals improve, AKA looks like a stock better left on the sidelines.

Image Source: Zacks Investment Research

AKA Struggles with Flat Sales Growth and Falling Estimates

Since going public, a.k.a. Brands has failed to generate any meaningful top-line growth. Sales growth has remained flat over the past three years, reflecting weak demand trends. While the company is projecting modest revenue increases of 5% for this year and just 3% next year, those figures barely keep up with inflation and do little to offset rising costs or margin pressure.

The real concern, however, lies in the company’s earnings outlook. Over the last 60 days, analysts have aggressively slashed estimates across the board. The current quarter's EPS estimate has been cut by a staggering 228%. Even more striking, the full-year earnings estimate, which were expected to almost turn positive, have been downgraded by a painful 2,825%, reflecting growing pessimism about the company’s ability to stabilize margins or return to profitability anytime soon.

These dramatic revisions speak to deeper issues in the business model and raise serious concerns about management’s ability to thrive in an environment defined by increasingly complex supply chain issues.

Image Source: Zacks Investment Research

Is AKA Stock Going to Make it?

a.k.a. Brands Holding Corp. stock has fallen 93% since its IPO, a stunning collapse that reflects deep structural challenges. Earnings remain firmly in negative territory, with no clear catalyst for a turnaround. And while many fashion retailers are struggling, AKA’s situation is made worse by its heavy dependence on Chinese suppliers—at a time when tariffs, rising geopolitical tensions, and shifting global trade dynamics are putting additional strain on companies reliant on low-cost manufacturing from China.

With declining investor confidence, deeply negative earnings, and a vulnerable supply chain, it’s hard to make a bullish case for this stock. Until the company shows meaningful progress on improving margins, reducing dependency risks, and restoring top-line growth, AKA is like a name to avoid.