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Still Time to Buy Cannabis Stocks?

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At the beginning of 2020, things were really lining up for marijuana investors.

Somewhere between 10 and 20 US states were planning ballot measures that would expand access to medical and/or recreational marijuana production and sale in November. Public support was growing as we headed into a Presidential Election year – during which there tends to be larger voter turnout.

Unfortunately, those plans are mostly on hold for now. Collecting voter signatures for ballot issues during a period of self-quarantine and social distancing is all but impossible. Additionally, even with public opinion still heavily in favor of broader legalization, most voters and legislators simply have more important issues to deal with in the current environment.

Business closures, widespread unemployment and the arduous process of reopening the economy are taking center stage and marijuana legalization has temporarily become a bit player.

The Good News 

The marijuana industry is arguably in better shape today than it was in 2019, and there are opportunities to buy many strong companies at a fraction of the value they were trading last year.

Many of the regulatory and supply issues that plagued the Canadian market during the first year of legalization have been worked out and hundreds of new retail stores are opening.

In December 2019, the second phase of Canadian legalization took effect as derivative products hit the shelves for the first time, producing a big sales boost. The total number of retail outlets in Canada topped 1,000 for the first time in July, 2020.

The CEO of a Canadian company with 46 retail locations recently commented that beginning in March they had, “experienced an unprecedented demand…the supply chain remains in place, stores are stocked and we have seen an uptick in edible purchases.”

Source: Marijuana Business Daily

Most US jurisdictions declared cannabis sales an “essential” business during the shutdown and sales have been booming. In fact, thanks to social distancing standards, it appears that many consumers who might have otherwise done business in the illicit markets have instead been patronizing licensed retail outlets or using delivery services.

In an unexpected but fortunate twist, the shutdown that has been painful for so many businesses has actually been positive for the marijuana industry.

It probably shouldn’t come as too much of a surprise that when millions of people found  themselves largely confined to their homes with their work responsibilities reduced or eliminated, the demand for both THC and CBD-based cannabis products increased.

More . . .


Alert: Access Closing to Zacks’ Pot Stocks

After waves and waves of marijuana legalization, this industry has held true right through the pandemic lockdowns. Now with pent-up demand starting to unleash, it’s expected to explode from global sales of $17.7 billion in 2019 to an expected $73.6 billion by 2027.¹  

Zacks launched a unique approach to marijuana-related stocks but quickly closed access to limit the number of investors who share them. Access has briefly re-opened but only until midnight Sunday, September 6.

See live buys now >>


Now let’s take a quick tour through the history of publicly traded cannabis stocks, and also take a look at where the opportunities currently lie for investors in this exciting space.

Early Booms and Busts

As US states and other countries started to allow the medicinal use of marijuana 20 years ago, companies sprung up to fulfill the demand for cannabis products to be produced, distributed and sold to patients. The inconsistent patchwork of rules and regulations in various jurisdictions meant that most of these organizations were small, local businesses.

There were some forward-thinking businesspeople who imagined a day when cannabis would be a commercially viable product – both for the medical and recreational markets – and who began to build businesses with a wider reach, many of which would become the publicly traded companies of today.

As public opinion on the use of cannabis shifted and the trend toward legalization began to pick up steam, hundreds of those companies began trading “over-the-counter” (OTC), meaning investors could purchase equity shares, but because they were not listed on major exchanges, and the companies were not subject to the financial reporting requirements and strict oversight that most investors have come to expect.

The vast majority were “penny” stocks, with share prices of just a few cents (or less), and often dubious business prospects. Most of them no longer exist and the investors who envisioned big profits as a result of being in early lost the entire value of their investments.

New industries tend to be prone to boom and bust cycles and marijuana is certainly no exception. We’re also looking forward to the possibility of mergers between the big players in the industry.

Fast Forward to 2020

In the US, 11 states have legalized the production and sale of recreational marijuana and 34 allow medicinal use. Additionally, the entire country of Canada legalized recreational use in 2018. There are now large, well-capitalized companies operating in both countries and many of them trade publicly.

But there are significant limitations on how an investor might participate.

Major US stock exchanges – quite sensibly – will decline to list any companies who are engaged in illegal activity, and since marijuana remains illegal at the federal level in the US, that means no companies who deal directly with marijuana inside the country are traded on the NYSE or NASDAQ.

Currently, the marijuana companies an investor can purchase on those exchanges either operate only in other countries where marijuana is completely legal – most notably Canada – or are US companies that provide ancillary services to the marijuana industry but don’t handle the products themselves. There’s literally even an industry euphemism for that type of business – companies that “Don’t touch the plant.”

Many more companies are now operating in a legal grey area in which they are virtually certain of their immunity from criminal prosecution because they are following the laws of the state in which they do business, yet cannot use traditional banking and credit card services or deduct many expenses when calculating taxes owed, and also cannot list their shares on the major exchanges.

During 2018 and the first few months of 2019, investor interest in marijuana stocks caught fire and most of the publicly listed stocks in the industry saw huge increases in share value, with more than a dozen companies exceeding a billion dollars in market capitalization.

It was definitely another boom.

Because the number of stocks available was so small, and the potential market for cannabis sales was so large, investors quite logically assigned very rich valuations to those companies, expecting that they would soon be sharing an enormous windfall.

Classic Growth Stock Conundrum 

If you see a company that has the potential to exponentially grow revenues and earnings, but is still in the growth stage in which they are spending heavily on expansion, you have to take a leap of faith to buy early.

But if you wait until the money is rolling in, the share price will likely have already risen to reflect a more traditional valuation and the opportunity for huge gains will be gone.

If you buy and you’re wrong however, the losses can add up quickly.

The tide turned for the marijuana stocks early in 2019 as a host of regulatory hurdles, distribution bottlenecks and a still-thriving black market negatively impacted financial results. The optimism about the once-bright future of the cannabis industry began to fade quickly.

While many well-run companies carefully explained the (potentially temporary) factors that prevented them from posting better results, nervous investors quickly grew impatient.

Downs and Ups 

The uncertain legal status of marijuana in the US has kept most big institutional investors on the sidelines. Institutional ownership tends to smooth out price volatility in a stock because professional investors managing billions of dollars tend to plan their trades carefully and aren’t easily swayed by rumors or emotion.

Institutions enter and exit trades gradually, buying and selling their positions in a controlled manner rather than loading up or dumping their shares all at once.

The large retail-investor ownership of the marijuana stocks helped them tumble quickly once sentiment changed. The same forces that took those stocks up like a rocket conspired to force them down just as quickly.

The ETFMG Alternative Harvest ETF (MJ) lost 56% of its value between March and December of 2019 and many individual stocks lost 70% or more. The down move was exacerbated by large short interest as professional traders preyed on the panic in the sector, selling stocks short into the crash. 2020 didn’t start very well either, but the situation is changing rapidly.

In a “risk-off” environment precipitated mostly by fears of the spread of the Covid-19, speculative investments tend to be the first assets sold, and that included cannabis stocks.

But in the broad market rally off the March 2020 lows, many of those same stocks have been recovering nicely.   

Today’s Opportunity 

Any investor who avoided marijuana stocks over the past two years would be well served to take another look. Right now could well be the opportunity you’ve been waiting for.

There was a significant shakeout in the industry and investors were fearful that the once-promising profit potential would not be realized.  Those concerns turned out to be overblown.

“Fear” is the operative term. One of the world’s most successful investors, Warren Buffett, famously said “Be fearful when others are greedy and be greedy when others are fearful.” Now the time is right to make your move.

How to Pursue the Big Profits

At Zacks we're monitoring research developments very closely as well as tracking individual stocks.

This space looks to EXPLODE from $17.7 billion in 2019 to $73.6 billion by 2027.¹ Yet only a few growers, pharmaceuticals, financial firms, suppliers - both established and start-ups - are the true innovators and offer exceptional profit potential.

So if you don't want to devote the constant attention and painstaking analysis to find these often little-known tickers, we can find them for you.

You're invited to take part in the portfolio service I'm directing, Zacks Marijuana Innovators.

Our approach is aggressive but responsible and vigilant. We'll pursue double and triple-digit gains, alerting you what and when to buy and when to sell. I'll also brief you on breaking market news that directly affects your investments.

This is your chance to follow the live buys and sells inside Marijuana Innovators and you can among the first to get in on our latest buys.

New Stock Posting  

I’ve been tracking this small-cap for a long time. Priced under $5, it has three therapies in clinical trials that could cause the stock price to skyrocket in coming weeks and months.

It looks to be a multiple-bagger in the making and I’m ready to add it after the market opens Tuesday morning after the Labor Day holiday.

Don’t miss the chance to get in early on an extraordinary young company. Please note that the number of investors who take part will be restricted and the deadline is coming up fast.

The portfolio closes again to entry midnight Sunday, September 6.

See Zacks' Marijuana Trades Now >> 

Good Investing,

David Borun
Zacks Stock Strategist

David Borun is Zacks' Cannabis Stock Strategist. He applies 20 years of trading expertise and many months of concentrated industry study to the direction of our unique portfolio service, Zacks Marijuana Innovators.

¹ Grand View Research

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