Media companies’ third-quarter 2020 results are likely to reflect increased media consumption over the Internet as people were compelled to stay home due to coronavirus-induced social distancing and lockdowns.
Moreover, higher spending on political advertising driven by the upcoming U.S. presidential election is a driver. Further, recovery in digital advertising is expected to have helped drive the top line on a sequential basis.
The rise in TV ad spending due to return of live sports like the NBA basketball season bodes well for media companies.
Nevertheless, persistent cord-cutting and stiff competition from SVOD and vMVPD services are expected to have hurt Comcast (CMCSA - Free Report) and Charter Communications (CHTR - Free Report) .
Industry Trends to Drive Growth
Media companies gain from several favorable industry trends. The industry is witnessing rapid evolution in alternative distribution channels for broadcast and cable programming.
Growing preference for digital and subscription services over linear pay television has compelled media companies to alter their business models.
Additionally, the growing demand for high-speed Internet is expected to have benefited the top line of industry participants like Comcast and Charter. Improving Internet speed is driving demand for high-quality video and the trend of binge viewing.
Furthermore, media companies are investing heavily in developing original and fresh content to remain competitive. Additionally, increasing availability of a variety of alternative packages at a lower cost than traditional offerings is expected to have aided subscriber growth.
How to Make the Right Pick?
With the existence of a number of industry players, finding the media stocks that have the potential to beat earnings estimates can be daunting. Our proprietary methodology, however, makes it fairly simple.
You could narrow down your choices by looking at stocks that have the perfect combination of two key elements: a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) and a positive Earnings ESP. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.
Earnings ESP is our proprietary methodology for determining stocks that have maximum chances of beating estimates at their next earnings announcement. It is the percentage difference between the Most Accurate Estimate and the Zacks Consensus Estimate.
Our research shows that for stocks with this favorable mix of ingredients, the odds of a positive earnings surprise are as high as 70%.
Given below are four media stocks that have a favorable combination to beat on earnings this reporting cycle:
Canada-based Shaw Communications (SJR - Free Report) is set to report third-quarter 2020 results on Oct 30. The company has an Earnings ESP of +17.86% and a Zacks Rank #2. You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for earnings has moved up 12% to 28 cents per share over the past 30 days.
New York-based Sirius XM Holdings (SIRI - Free Report) has an Earnings ESP of +7.14% and a Zacks Rank of 2.
The company is scheduled to report third-quarter fiscal 2020 results on Oct 22. The consensus estimate for earnings has increased by a penny to 6 cents per share over the past 30 days.
Another New York-based company ViacomCBS (VIAC - Free Report) is scheduled to report third-quarter 2020 results on Nov 6.
The company has a Zacks Rank of 2 and an Earnings ESP of +16.36%.
The Zacks Consensus Estimate for earnings has risen 11.9% to 75 cents per share over the past month.
Los Gatos, CA-based Netflix (NFLX - Free Report) is set to report third-quarter 2020 results on Oct 20. The company has an Earnings ESP of +2.39% and a Zacks Rank #3.
The consensus estimate for earnings has moved up by a penny to $2.12 per share over the past 30 days.
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