Yesterday, Nissan Motor Co. Ltd. (NSANY - Free Report) made its presence felt both in the U.S. and Europe. While the automaker launched the 2014 version of Nissan Rogue compact utility vehicle in the U.S., it showcased the European version, Nissan X-TRAI, at the Frankfurt Motor Show.
The exterior of 2014 Rogue is revamped with LED headlights, standard LED signature daytime running lights, outside mirrors with integrated turn signals and rear spoiler. The interior comes with EZ FlexO Seating system and Divide 'n Hide Cargo System with 18 adjustable variations between the cargo and occupant areas, along with an option for 3-row/7-passenger seating.
The new Rogue comes with 2.5-liter 4-cylinder engine rated at 170-horsepower and torque of 175 lb-ft. It offers a fuel efficient solution to the customers by offering 33 mpg on highway, thus, enhancing fuel economy by 18% from the 2013 model.
Nissan launched the vehicle based on rising demand for SUVs globally. SUVs are preferred over other vehicles due to their good exterior size, flexible interior utility and eco-friendliness. Nissan expects this new launch will augment sales volume.
The 2014 Nissan Rogue is the second best-selling model of the automaker in the U.S. The SUV will be available in S, SV and SL models, which will be assembled in Smyrna, Tenn. The vehicle will be commercialized from November with an offer price of $22,490 for the Rogue S front-wheel drive model. The vehicle is expected to be marketed in 190 nations.
Nissan is optimistic about a strong demand for the second-generation Rogue. The automaker announced a special pre-sale reservation program, under which the customers will get a $250 gift card after booking the vehicle.
Nissan also plans to give tough competition to Ford Motor Co. (F - Free Report) , Toyota Motors Corp. (TM - Free Report) and Honda Motor Co., Ltd. (HMC - Free Report) with the new cheaper and fuel efficient SUV. The Rogue offers better mpg compared to its rivals, including the Honda CR-V, Ford Escape and Toyota RAV4.
Nissan currently carries a Zacks Rank #1 (Strong Buy).