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Deckers' Teva Opens New Retail Outlet

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There is good news for footwear lovers. Teva – a brand of Deckers Outdoor Corp. (DECK - Free Report) – will unveil its first retail store in Orlando, Fla. this week. The outlet will be situated at the Orlando Premium Outlets, Vineland Avenue.

The new Teva store will offer consumers a complete range of footwear for travel and everyday purposes. It will include sandals, trail shoes, sneakers, water shoes and boots. Teva is dedicated to the outdoor lifestyle and the outlet will stand to reflect the same.  

Deckers is a leading designer, producer and brand manager of innovative, niche footwear and accessories developed for outdoor sports and other lifestyle-related activities. The company markets its products through the UGG, Teva and Other brands.

The challenging macroeconomic environment has made Deckers resort to various means to reposition itself and keep afloat. Such measures include focusing on new product introductions, effective cost management and new store openings.

Deckers is also expanding its footprint by targeting profitable markets. This is well evident from the company’s retail store sales that rose 29.1%, propelled by the opening of 36 new stores during the second quarter of 2013. Management is eyeing opportunities for store expansion in Asia, mainly Japan and China, and seeks to enhance the company’s presence in South Korea, Taiwan, Mongolia, Singapore and Australia.

Deckers’ efforts have been well reflected in the better-than-expected second-quarter 2013 bottom-line results. The company posted a quarterly loss of 85 cents per share that fared better than the Zacks Consensus Estimate as well as management’s guidance due to lower operational expenses.

Currently, Deckers carries a Zacks Rank #2 (Buy). Other retail stocks worth considering include Brown Shoe Co. Inc. , Skechers USA Inc. (SKX - Free Report) and Nike, Inc. (NKE - Free Report) . While Brown Shoe and Skechers carry a Zacks Rank #1 (Strong Buy), Nike has a Zacks Rank #2.

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