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Zacks Market Edge Highlights: Facebook, Pinterest, Shopify, Microsoft and Twitter

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For Immediate Release

Chicago, IL – December 17, 2020 – Zacks Market Edge is a podcast hosted weekly by Zacks Stock Strategist Tracey Ryniec. Every week, Tracey will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. To listen to the podcast, click here:

Social Media Shopping: Who Will Win?

Welcome to Episode #252 of the Zacks Market Edge Podcast.

Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life.

This week, Tracey is joined by Zacks Associate Stock Strategist, Maddy Johnson, to talk about their favorite topic: retail.

But this time, there’s a twist.

Some of the hottest innovation in retail is happening on social media platforms. While advertising and sponsored posts have been around for years, the social media platforms are rolling out new ways to shop directly on their sites, creating a new business opportunity for retailers and prominent brands.

Who’s doing it best so far?

Best in Class

Recently, Instagram users were up in arms after an app refresh moved the shopping bag icon front and center on the app.

The “shop” button is curated from the entire Facebook (FB - Free Report)  universe so if you’re clicking on brands on Facebook, Instagram warns you, you may be targeted by those same brands on Instagram.

But Pinterest (PINS - Free Report)  also recently added a “shop” feature in a partnership with Shopify (SHOP - Free Report) .

Pinterest allows you to pin pictures from the shopping page to your boards. It makes it very easy to be able to find a product or item at a later date.

But are consumers will to actually shop on the apps in this way?

Those Not in the Game

The shopping experience isn’t easy to put on every social media site.

Microsoft’s (MSFT - Free Report)  LinkedIn has no shopping features although it might make sense to allow searchable professional shops or portfolio links.

Twitter (TWTR - Free Report)  is also on the outside looking in in terms of shopping. Twitter is great at being a source of information, but it’s unlikely many consumers want to actually shop there.

Social media shopping is a growing area for retailers and brands.

Find out everything you need to know about social media shopping and which companies will cash in on this week’s podcast.

[In full disclosure, Tracey owns shares of FB and PINS in her personal portfolio.]

Zacks Names “Single Best Pick to Double”

From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.

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Free: See Our Top Stock and 4 Runners Up >>

 

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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.