Back to top

Image: Bigstock

Here's Why Sony (SNE) is a Solid Investment Proposition Now

Read MoreHide Full Article

Shares of Sony Corporation have surged 78% over the past year, driven by healthy revenues on the back of a flexible business model and solid market response for the PlayStation 5 (PS5) gaming console. Earnings estimates for the current fiscal have increased 111.7% over the past year, while that for the next fiscal has moved up 24.7% since September 2020, implying robust inherent growth potential. With healthy fundamentals, this Zacks Rank #1 (Strong Buy) consumer and electronic equipment manufacturer appears to be a solid investment option at the moment. You can see the complete list of today’s Zacks #1 Rank stocks here

Growth Drivers

Sony launched PS5 in November last year to capitalize on the uptick in pandemic-induced nesting activities — games, streaming video and home fitness. The gaming console was an instant hit with customers and was immediately sold out worldwide. In 2020, the company reportedly sold 3.4 million PS5 units globally and intends to increase that tally to 18 million units in 2021. Sony has loaded the product with updated graphics, a newly-redesigned controller and a collection of exclusive games. With a powerful 8-core AMD Zen 2 processor, 10.3 teraflops of graphics power, gorgeous 4K visuals and an immersive end-user experience, the PS5 promises one of the best performances witnessed in a gaming console. Moreover, PS5 loads games about 10 to 20 seconds faster than the PS4 Pro and can even read physical discs a few minutes faster, making it an ideal choice for tech-savvy impatient gamers.

In order to fuel its growth momentum, Sony is mostly concentrating on the premium segment of the branded products market. Leveraging on its object-based spatial audio technology, the company has introduced 360 Reality Audio for a surround sound immersive experience. It is working with major music labels and music distribution services to provide technology for building a musical ecosystem around 360 Reality Audio. Sony is also working to promote this music experience to music creators, artists and fans, with an aim to build an entirely new world of music entertainment. Furthermore, the company announced that it is going to shift its consumer electronics business’ European headquarters from the United Kingdom to the Netherlands, to ensure continuity of operations amid Brexit-related disruptions. It had set up a new company in the Netherlands, which would be combined with the U.K.-based Sony Europe.

Sony has also decided to foray into the consumer drone market with the launch of a new project. The company recently launched the product under the ‘Airpeak’ brand, reflecting its focus on 3R technologies (Reality, Real-time and Remote) in the drone area. Based on AI (artificial intelligence), the drone is likely to improve the efficiency of various industries with the highest levels of safety and reliability standards. The AI capabilities are likely to help the drone better navigate through buildings and avoid aerial obstacles without any human intervention for improved performance metrics.

Moreover, Sony has undertaken a series of concerted efforts to attain a leaner organizational structure. The company announced several changes to the Sony Group’s organizational structure to boost individual businesses and leverage the diversity of its business portfolio. Effective Apr 1, 2021, the current Sony Corporation will change its name to Sony Group Corporation. Sony Electronics Corporation, which currently operates the electronics business that is the origin of Sony’s business, will acquire the name Sony Corporation. Of the Sony Group’s core businesses, Game & Network Services, Music, Pictures and Financial Services have established executive structures. The electronics businesses, including Imaging & Sensing Solutions, will establish optimal executive structures for each business.

With gradually improving market conditions, Sony has also revised its forecast for the fiscal year ending Mar 31, 2021. It now expects operating revenues of ¥8,800 billion, up from the earlier forecasted figure (announced in October 2020) of ¥8,500 billion. This is due to higher-than-expected sales in all segments (except Pictures), driven by surging demand for video games, music and movies and immense popularity of the PS5 gaming console amid COVID-19-induced lockdown and travel restrictions.

The stock has a long-term earnings growth expectation of 11.6% and delivered an earnings surprise of 185.3%, on average, in the trailing four quarters. Sony is housed within the Audio Video Production industry, which carries a Zacks Industry Rank #104. This places it among the top 41% of more than 250 Zacks industries. The stock’s Zacks Industry Rank, which is basically the average of the Zacks Rank of all the member stocks, indicates encouraging prospects. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1. Consequently, the stock appears to be an enticing investment proposition in the volatile market.

Other Key Picks

Some other top-ranked stocks in the broader industry are Plantronics, Inc. , sporting a Zacks Rank #1, and Corning Incorporated (GLW - Free Report) and Viavi Solutions Inc. (VIAV - Free Report) , both carrying a Zacks Rank #2 (Buy).

Plantronics delivered a trailing four-quarter earnings surprise of 560.4%, on average.

Corning has a long-term earnings growth expectation of 2%. It delivered a positive earnings surprise of 41.6%, on average, in the trailing four quarters.

Viavi delivered a trailing four-quarter earnings surprise of 20.2%, on average.

Zacks Names “Single Best Pick to Double”

From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.

You know this company from its past glory days, but few would expect that it’s poised for a monster turnaround. Fresh from a successful repositioning and flush with A-list celeb endorsements, it could rival or surpass other recent Zacks’ Stocks Set to Double like Boston Beer Company which shot up +143.0% in a little more than 9 months and Nvidia which boomed +175.9% in one year.

Free: See Our Top Stock and 4 Runners Up >>


See More Zacks Research for These Tickers


Normally $25 each - click below to receive one report FREE:


Corning Incorporated (GLW) - free report >>

Viavi Solutions Inc. (VIAV) - free report >>

Published in