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UBER Aims to Bring Back Drivers With Incentives Worth $250M

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Uber Technologies (UBER - Free Report) is planning to invest in bringing back drivers as ride volumes improve with more Americans getting vaccinated and coronavirus-led restrictions easing.

The company stated that it will spend $250 million on driver incentives and guarantees, which would help in bringing the existing ones back to work and encourage new ones to join and take advantage of the higher earnings.

After seeing significantly suppressed ride volumes in 2020, owing to which many drivers took up work elsewhere, Uber is witnessing an increase in ride trips in 2021 with demand outweighing driver supply. As a result, drivers spending 20 hours online per week are earnings higher than the pre-pandemic levels in some cities, the company said. For instance, drivers are earning as high as $31.03 (median earnings) an hour in Philadelphia, PA and $28.73 per hour in Chicago, IL, Uber’s vice president, US & Canada Mobility, quoted.

 

The company, however, warned that the inflated earnings are “temporary” and that drivers should make the most of it now. Uber anticipates the recovery to accelerate with time and more drivers to be back on the roads, which is when earnings would reduce to the pre-coronavirus levels.

Zacks Rank & Key Picks

Uber carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the Internet - Services space are Etsy (ETSY - Free Report) , Dropbox (DBX - Free Report) and Crexendo (CXDO - Free Report) . While Etsy sports a Zacks Rank #1 (Strong Buy), Dropbox and Crexendo carry a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Shares of Etsy, Dropbox and Crexendo have rallied more than 200%, 52% and 32% in a year’s time respectively.

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