We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Roku (ROKU) Announces Second Season of Kevin Hart's Die Hart
Read MoreHide Full Article
Roku (ROKU - Free Report) recently announced its first original renewal for the channel with the second season of Kevin Hart starrer Die Hart, which has been named as Die Harter. In this series, Kevin Hart plays a fictionalized version of himself in order to land a life-changing role of an action hero.
Die Harter will be produced by Laugh Out Loud (LOL) Studios with Jeff Clanagan as the producer of the second season and Kevin Hart serving as the executive producer besides starring in the film. Other executive producers include Tripper Clancy, Candice Wilson, Bryan Smiley and Thai Randolph. Eric Appel will be directing the second season.
The comedy action series, which premiered on the Roku channel on May 20, is expected to aid subscriber growth in the near term.
Currently, The Roku channel is available on web, android devices, iOS, Samsung Tv and Amazon’s (AMZN - Free Report) streaming media player — Amazon Fire TV.
Roku increases its viewer engagement by providing easy to access content, which attracts advertisers. The spending by the advertisers, in turn, aids the company in investing in more content.
Notably, the Roku channel has an advantage in advertising over traditional tv platforms, courtesy of its reach among the young population. Per the company, the Roku channel reached over 85% of the adult 18-49 audience, a demography almost unreachable by traditional tv platforms.
Also, the Roku channel offers 50 premium subscription video on demand (SVOD) services. Total premium subscriptions more than doubled year over year in the first quarter with viewership of these premium services growing more than twice the apps on its platform, according to the company.
The Roku channel reached an estimated 70 million households in the first quarter and active accounts attained around 53.6 million primarily on the back of its business model based on the direct-to-consumer (DTC) model.
Notably, Roku has its own advertising brand studio — OneView, which provides all types of advertisers with the best way to reach Roku users through storytelling, interactive video ads, advertiser commissioned short-form tv programs and other unique benefits. Revenues from the same are expected to aid top-line growth in the future.
Per the company, total tv ad impressions delivered through OneView tripled year over year, while total impressions on the platform more than tripled. Meanwhile, media and entertainment advertising grew faster than the overall Roku platform in the first quarter.
Roku’s platform revenues increased 101% year over year in the first quarter, which was led by strong expansion in content distribution partnerships and advertising. Consumers of the Roku platform now have more choices including Disney+, Discovery+, HBO Max, Peacock, Netflix (NFLX - Free Report) and many more.
Moreover, Roku entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, including Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies, which accelerated Roku’s launch of dynamic ad insertion for tv programmers and marketers. This allows advertisers to make more informed decisions as to where to spend their dollar and thereby increases the return on investment (ROI) for the advertisers. It enables advertisers to precisely reach the target group of people among the large audience of Roku.
Despite the gradual slowdown of the COVID-19 induced stay-at-home-order uptrends, this Zacks #3 Rank (Hold) company’s appealing blend of free content, subscription services and advertising advantages are likely to sustain performance.
A massive push to rebuild the crumbling U.S. infrastructure will soon be underway. It’s bipartisan, urgent, and inevitable. Trillions will be spent. Fortunes will be made.
The only question is “Will you get into the right stocks early when their growth potential is greatest?”
Zacks has released a Special Report to help you do just that, and today it’s free. Discover 7 special companies that look to gain the most from construction and repair to roads, bridges, and buildings, plus cargo hauling and energy transformation on an almost unimaginable scale.
Image: Bigstock
Roku (ROKU) Announces Second Season of Kevin Hart's Die Hart
Roku (ROKU - Free Report) recently announced its first original renewal for the channel with the second season of Kevin Hart starrer Die Hart, which has been named as Die Harter. In this series, Kevin Hart plays a fictionalized version of himself in order to land a life-changing role of an action hero.
Die Harter will be produced by Laugh Out Loud (LOL) Studios with Jeff Clanagan as the producer of the second season and Kevin Hart serving as the executive producer besides starring in the film. Other executive producers include Tripper Clancy, Candice Wilson, Bryan Smiley and Thai Randolph. Eric Appel will be directing the second season.
The comedy action series, which premiered on the Roku channel on May 20, is expected to aid subscriber growth in the near term.
Currently, The Roku channel is available on web, android devices, iOS, Samsung Tv and Amazon’s (AMZN - Free Report) streaming media player — Amazon Fire TV.
Roku, Inc. Price and Consensus
Roku, Inc. price-consensus-chart | Roku, Inc. Quote
Advertising to Aid Top-Line Growth
Roku increases its viewer engagement by providing easy to access content, which attracts advertisers. The spending by the advertisers, in turn, aids the company in investing in more content.
Notably, the Roku channel has an advantage in advertising over traditional tv platforms, courtesy of its reach among the young population. Per the company, the Roku channel reached over 85% of the adult 18-49 audience, a demography almost unreachable by traditional tv platforms.
Also, the Roku channel offers 50 premium subscription video on demand (SVOD) services. Total premium subscriptions more than doubled year over year in the first quarter with viewership of these premium services growing more than twice the apps on its platform, according to the company.
The Roku channel reached an estimated 70 million households in the first quarter and active accounts attained around 53.6 million primarily on the back of its business model based on the direct-to-consumer (DTC) model.
Notably, Roku has its own advertising brand studio — OneView, which provides all types of advertisers with the best way to reach Roku users through storytelling, interactive video ads, advertiser commissioned short-form tv programs and other unique benefits. Revenues from the same are expected to aid top-line growth in the future.
Per the company, total tv ad impressions delivered through OneView tripled year over year, while total impressions on the platform more than tripled. Meanwhile, media and entertainment advertising grew faster than the overall Roku platform in the first quarter.
Roku’s platform revenues increased 101% year over year in the first quarter, which was led by strong expansion in content distribution partnerships and advertising. Consumers of the Roku platform now have more choices including Disney+, Discovery+, HBO Max, Peacock, Netflix (NFLX - Free Report) and many more.
Moreover, Roku entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, including Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies, which accelerated Roku’s launch of dynamic ad insertion for tv programmers and marketers. This allows advertisers to make more informed decisions as to where to spend their dollar and thereby increases the return on investment (ROI) for the advertisers. It enables advertisers to precisely reach the target group of people among the large audience of Roku.
Despite the gradual slowdown of the COVID-19 induced stay-at-home-order uptrends, this Zacks #3 Rank (Hold) company’s appealing blend of free content, subscription services and advertising advantages are likely to sustain performance.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Infrastructure Stock Boom to Sweep America
A massive push to rebuild the crumbling U.S. infrastructure will soon be underway. It’s bipartisan, urgent, and inevitable. Trillions will be spent. Fortunes will be made.
The only question is “Will you get into the right stocks early when their growth potential is greatest?”
Zacks has released a Special Report to help you do just that, and today it’s free. Discover 7 special companies that look to gain the most from construction and repair to roads, bridges, and buildings, plus cargo hauling and energy transformation on an almost unimaginable scale.
Download FREE: How to Profit from Trillions on Spending for Infrastructure >>