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LL Flooring's (LL) Store Expansion Strategy Holds Promise

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LL Flooring Holdings, Inc. (LL - Free Report) remains committed to accelerating store openings, spreading brand awareness, enhancing customer experience and innovating products to drive overall growth. In fact, expanding store count is an important strategy to boost awareness for the LL Flooring brand. Consequentially, management has announced the opening of seven stores in the first quarter of 2022.

The new stores strive to offer a seamless customer experience. Customers can view the on-trend flooring collection and order free samples at llflooring.com. These outlets have a group of flooring experts to guide customers, including Pros, in their flooring journey. The locations flaunt LL Flooring’s over 500 offerings presented on huge sample boards. These boards include waterproof vinyl planks, engineered hardwood, porcelain tiles, bamboo and cork.

Additionally, the latest stores include Design Centers for offering video facility, where store associates can help customers get the best floor for any vision or project. Associates can exhibit how the floor will look with the use of the Picture It floor visualizer. On top of this, the Picture It floor visualizer allows customers to upload a photo of their rooms and select from several of the LL floor designs to preview the floors’ view.

The new stores also have inventory available for instant delivery. The aforesaid seven stores are introduced in Burlington, NC; Framingham, MA; Menomonee Falls, WI; Muncie, IN; Rapid City, SD; St. Augustine, FL, and Tuscaloosa, AL. Including these outlets, LL Flooring’s store base comes to 431.

All in all, the exotic new stores come with various online tools and video capabilities, along with a team of design-focused flooring experts to cater to customers’ needs. These stores are likely to grab more customers and, in turn, generate higher sales for this Zacks Rank #1 (Strong Buy) company. You can see the complete list of today’s Zacks #1 Rank stocks here.

What Else?

On its last earnings call, management stated that it intends to inaugurate 20-25 stores in standard format, this year. LL Flooring looks forward to expanding its footprint in new as well as existing markets with greater potential. LL remains encouraged about launching higher number of stores in 2023 and 2024, with a goal of opening about 100 stores in the next three years.

In addition, management is focused on boosting Pro sales. In fact, sales to Pro customers form an important aspect of its long-term growth strategy. LL Flooring registered record Pro sales in 2021 on solid execution of its strategic efforts. LL’s Pro relationship program remains sturdy, delivering higher Pro customer retention and increased sales per Pro customer. This year, management is on track to developing services and marketing strategies to further drive Pro sales.

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Although shares of this hard-surface flooring retailer have fallen 12.8% in the past three months, they have outperformed the industry’s 22.5% decline.

More Solid Picks in Retail

A few other stocks in the retail sector that investors can consider include Capri Holdings (CPRI - Free Report) , Boot Barn Holdings (BOOT - Free Report) and Tapestry (TPR - Free Report) .

Capri Holdings, which offers accessories and footwear, carries a Zacks Rank #2 (Buy) at present. CPRI has an expected earnings per share (“EPS”) growth rate of 53.9% for three-five years.

The Zacks Consensus Estimate for Capri Holdings’ current financial-year sales and EPS suggests growth of 37% and 215.8%, respectively, from the year-ago corresponding figures. CPRI has a trailing four-quarter earnings surprise of 1,018.2%, on average.

Boot Barn Holdings, a lifestyle retailer of western and work-related footwear, apparel and accessories, presently has a Zacks Rank of 2. BOOT has an expected EPS growth rate of 20% for three-five years.

The Zacks Consensus Estimate for Boot Barn Holdings’ current financial-year sales and EPS suggests growth of 62.6% and 220.8%, respectively, from the year-ago corresponding figures. BOOT has a trailing four-quarter earnings surprise of 47.1%, on average.

Tapestry, a renowned designer of fine accessories, presently carries a Zacks Rank #2. TPR has a trailing four-quarter earnings surprise of 28.2%, on average.

The Zacks Consensus Estimate for Tapestry’s current-year sales and EPS suggests growth of 17.5% and 22.9%, respectively, from the corresponding year-ago levels. TPR has an expected EPS growth rate of 10% for three-five years.

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