The ETF industry continues to grow at an impressive pace despite continued market turbulence. More than 270 new ETFs have launched this year so far, taking the total number of US listed products to over 2,950.

New ETFs are getting more niche, focusing on a very narrow corner of the market or a very specialized strategy. The main reason is that all easy ideas have already been taken. Some of the noteworthy trends lately are launches of single-stock ETFs and anti-ESG ETFs.

We are highlighting three very interesting ETFs that made their debut in the past few weeks.

The KPOP & Korean Entertainment ETF provides exposure to entertainment and interactive media stocks listed in South Korea. 30 stocks benefitting from the Korean entertainment boom are selected using AI.

The Amplify Natural Resources Dividend Income ETF (NDIV Quick QuoteNDIV - Free Report) invests in dividend-paying natural resources stocks. Pioneer Natural Resources and Diamondback Energy (FANG Quick QuoteFANG - Free Report) are among its top holdings.

The Direxion Breakfast Commodities Strategy ETF is the first ETF to focus on breakfast commodities. It holds futures on corn, coffee, lean hogs, orange juice concentrate, sugar and wheat.

To learn more about these ETFs, please watch the short video above.