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Intuit (INTU) Mailchimp Set to Launch Campaign Manager Tool
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Intuit’s (INTU - Free Report) Mailchimp is planning to introduce a powerful end-to-end marketing tool with advanced scheduling capabilities — Campaign Manager.
Campaign Manager helps marketers plan, execute and analyze marketing campaigns across multiple channels like email, text messaging, social media advertisements, direct mail and view their campaign performances in one calendar view. The solution enables Mailchimp customers to conduct all marketing activities from a specific period into the same space, so that they can keep track of what’s happening around and plan accordingly for future.
The solution from Intuit allows marketers to create end-to-end campaigns that connects multiple marketing touchpoints to a single objective like special events, limited-time promotions, holiday activations, seasonal campaigns. It also provides marketers the campaign insights and recommendations generated from millions of data points analyzed by Mailchimp. They can trigger actions in their third-party apps by using webhooks, a tool that syncs Mailchimp activity with a third-party app by requesting the app to take a specific action.
Currently in beta, the solution will be available to Mailchimp customers with Standard and Premium plans globally on Jan 25.
Intuit is benefiting from strong momentum in online ecosystem revenues and solid professional tax revenues. The company’s strategy of shifting its business to cloud-based subscription model will help it generate stable revenues over the long run.
Recently, the company increased the availability of its QuickBooks Business Network solution among millions of small and mid-market businesses in the United States. Thus, enabling eligible QuickBooks Online customers to easily connect with each other in the business-to-business (B2B) network to accelerate B2B payments, leverage automation for simplification and streamlining administrative tasks and get access to better collaboration and connection possibilities.
Last month, the company entered into an agreement to acquire financial health startup SeedFi. This will enable Intuit to accelerate and upscale its Credit Karma business members’ financial progress through SeedFi’s Credit Builder technology.
In November 2022, the company renewed its partnership with the National Football League (NFL) for another four years. Per the extended contract, Intuit encourages NFL fans to participate, increase awareness on the importance of setting financial goals and celebrate its financial milestones. INTU will continue to act as the official financial and accounting software sponsor of the football league through 2026 and will include additional brands and business operations in support of its business.
Nevertheless, macroeconomic and geopolitical headwinds might significantly hurt small business operations, thereby posing risks for Intuit’s top-line growth in the near term. Higher costs and expenses due to increased investments in marketing and engineering teams are likely to continue impacting the bottom line in the near term.
Zacks Rank & Key Picks
Intuit currently carries a Zacks Rank #3 (Hold). Shares of INTU have lost 29.2% in the past year.
The Zacks Consensus Estimate for Axcelis’ fourth-quarter 2022 earnings has been revised 41 cents northward to $1.46 per share over the past seven days. For 2022, earnings estimates have improved by 8.5% to $5.21 per share over the past seven days.
ACLS’ earnings beat the Zacks Consensus Estimate in each of the preceding four quarters, the average surprise being 23.2%. Shares of the company have risen 62.3% in the past year.
The Zacks Consensus Estimate for Bandwidth’s fourth-quarter 2022 earnings has been revised by a penny to 4 cents per share over the past 90 days. For 2022, earnings estimates have moved north by 25 cents to 37 cents per share in the past 90 days.
BAND's earnings beat the Zacks Consensus Estimate in each of the trailing four quarters, the average surprise being 301.8%. Shares of the company have declined 67.8% in the past year.
The Zacks Consensus Estimate for Zscaler's second-quarter fiscal 2023 earnings has been revised 3 cents north to 29 cents per share over the past 60 days. For fiscal 2023, earnings estimates have moved north by a penny to $1.24 per share in the past 30 days.
ZS' earnings beat the Zacks Consensus Estimate in all the trailing four quarters, the average surprise being 27.3%. Shares of the company have declined 55.3% in the past year.
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Intuit (INTU) Mailchimp Set to Launch Campaign Manager Tool
Intuit’s (INTU - Free Report) Mailchimp is planning to introduce a powerful end-to-end marketing tool with advanced scheduling capabilities — Campaign Manager.
Campaign Manager helps marketers plan, execute and analyze marketing campaigns across multiple channels like email, text messaging, social media advertisements, direct mail and view their campaign performances in one calendar view. The solution enables Mailchimp customers to conduct all marketing activities from a specific period into the same space, so that they can keep track of what’s happening around and plan accordingly for future.
The solution from Intuit allows marketers to create end-to-end campaigns that connects multiple marketing touchpoints to a single objective like special events, limited-time promotions, holiday activations, seasonal campaigns. It also provides marketers the campaign insights and recommendations generated from millions of data points analyzed by Mailchimp. They can trigger actions in their third-party apps by using webhooks, a tool that syncs Mailchimp activity with a third-party app by requesting the app to take a specific action.
Currently in beta, the solution will be available to Mailchimp customers with Standard and Premium plans globally on Jan 25.
Intuit Inc. Price and Consensus
Intuit Inc. price-consensus-chart | Intuit Inc. Quote
Intuit is benefiting from strong momentum in online ecosystem revenues and solid professional tax revenues. The company’s strategy of shifting its business to cloud-based subscription model will help it generate stable revenues over the long run.
Recently, the company increased the availability of its QuickBooks Business Network solution among millions of small and mid-market businesses in the United States. Thus, enabling eligible QuickBooks Online customers to easily connect with each other in the business-to-business (B2B) network to accelerate B2B payments, leverage automation for simplification and streamlining administrative tasks and get access to better collaboration and connection possibilities.
Last month, the company entered into an agreement to acquire financial health startup SeedFi. This will enable Intuit to accelerate and upscale its Credit Karma business members’ financial progress through SeedFi’s Credit Builder technology.
In November 2022, the company renewed its partnership with the National Football League (NFL) for another four years. Per the extended contract, Intuit encourages NFL fans to participate, increase awareness on the importance of setting financial goals and celebrate its financial milestones. INTU will continue to act as the official financial and accounting software sponsor of the football league through 2026 and will include additional brands and business operations in support of its business.
Nevertheless, macroeconomic and geopolitical headwinds might significantly hurt small business operations, thereby posing risks for Intuit’s top-line growth in the near term. Higher costs and expenses due to increased investments in marketing and engineering teams are likely to continue impacting the bottom line in the near term.
Zacks Rank & Key Picks
Intuit currently carries a Zacks Rank #3 (Hold). Shares of INTU have lost 29.2% in the past year.
Some top-ranked stocks from the broader Computer and Technology sector are Axcelis Technologies (ACLS - Free Report) , Bandwidth (BAND - Free Report) and Zscaler (ZS - Free Report) . While Axcelis sports a Zacks Rank #1 (Strong Buy), Bandwidth and Zscaler carry a Zacks Rank #2 (Buy). You can see the complete list of today's Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for Axcelis’ fourth-quarter 2022 earnings has been revised 41 cents northward to $1.46 per share over the past seven days. For 2022, earnings estimates have improved by 8.5% to $5.21 per share over the past seven days.
ACLS’ earnings beat the Zacks Consensus Estimate in each of the preceding four quarters, the average surprise being 23.2%. Shares of the company have risen 62.3% in the past year.
The Zacks Consensus Estimate for Bandwidth’s fourth-quarter 2022 earnings has been revised by a penny to 4 cents per share over the past 90 days. For 2022, earnings estimates have moved north by 25 cents to 37 cents per share in the past 90 days.
BAND's earnings beat the Zacks Consensus Estimate in each of the trailing four quarters, the average surprise being 301.8%. Shares of the company have declined 67.8% in the past year.
The Zacks Consensus Estimate for Zscaler's second-quarter fiscal 2023 earnings has been revised 3 cents north to 29 cents per share over the past 60 days. For fiscal 2023, earnings estimates have moved north by a penny to $1.24 per share in the past 30 days.
ZS' earnings beat the Zacks Consensus Estimate in all the trailing four quarters, the average surprise being 27.3%. Shares of the company have declined 55.3% in the past year.