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WIX Extends Integration With Square to Aid Restaurant Owners

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Wix.com (WIX - Free Report) has announced that it is extending its integration with Square, a popular point of sale (POS) and payment processing solution. The integration aims to streamline online ordering for restaurant owners via the Wix platform by allowing them to link their Wix Restaurants site with their Square account.

Restaurant owners using Square for Restaurants or Square POS can manage their catalog from the Wix platform, including categories, items, descriptions, photos and full menus, simplifying the data entry process across multiple systems. Any updates and modifications performed on Square will be synced with the Wix platform.

Orders submitted on Wix can be transmitted directly to Square's platform. This enables restaurant owners to easily integrate their Wix online ordering with the existing hardware to streamline their workflow and eliminate the need for additional tablets, added the company. Also, sales reports from the two systems will now be consolidated, enabling restaurants to examine sales from their Wix website within their Square Dashboard.

The integration is expected to help restaurants improve their service by reducing wait time, generating more revenue and growing their business. The new integration is accessible to Wix restaurant users in the United States, Canada, the UK, Ireland and Australia.

Wix is a cloud-based web development platform, which offers solutions enabling businesses, organizations, professionals and individuals to develop customized websites and application platforms. The company continues to pursue strategic partnerships to develop its products and services.

In March, the company announced new integrations with Meta’s social media platforms — WhatsApp, Instagram and Messenger. The integration allows Wix users to connect their business accounts directly to the Wix Inbox, which enables them to efficiently manage communication and interactions with their customers from one inbox.

Prior to that, it announced an extension of its partnership with Stripe, a leading online payment processing platform, to introduce Tap to Pay on iPhone to U.S.-based Wix merchants.

Wix.com currently carries a Zacks Rank #2 (Buy). Shares of the company have gained 6.6% against the sub-industry’s decline of 11.4% in the past year.

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