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IBM AI-Powered Tools to Enrich Wimbledon Digital Experience

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International Business Machines Corporation (IBM - Free Report) has collaborated with the All-England Lawn Tennis Club to introduce generative AI tools in the Wimbledon Championship and bring new features for a premium digital experience for the viewers. The All-England Lawn Tennis Club is aiming to increase fan engagement and expand the tournament's global audience by utilizing advanced AI technology from IBM watsonx.

One of the key introductions is the AI Draw analysis, which aims to foster greater discussion and engagement within the tennis fan community. Through analyzing a range of factors, the AI tools assign a rating to each player to indicate their favorability in the single draw. This feature enriches tennis enthusiasts with different perspectives and enables them to detect potential surprises in upcoming matches.

In addition, IBM also brings a new AI commentary feature that will enable fans to catch some exciting key moments of the matches through some insightful highlight clips accompanied by captions. These clips will be accessible through the Wimbledon app and the website. While live human commentary is already available for matches on Wimbledon's Show Courts, this new feature aims to enhance the experience for matches played on other courts as well.

IBM experts worked with The All-England Lawn Tennis Club to utilize the foundation model of watsonx and fine-tune AI with the unique language of tennis. The objective was to ensure that the content remains engaging and avoids monotony. To achieve this, diverse sentence structures and vocabulary were incorporated into the narration generated based on these foundational models. The goal is to add extra layers of depth and interest in the clips that keep the fans entertained, engaged and informed throughout the championship.

The newest addition to the AI-powered tools are already available in the Wimbledon app like IBM Power Index Leaderboard, IBM Match Insights and Personalized Highlights. IBM's Watson AI technology utilizes over 100,000 data points from every shot played in the tournament to equip fans with better measures to compare different players and give them a better understanding of probable winners in the tournament.

IBM watsonx is a next-generation AI and data platform that is designed to enhance the impact of AI across business operations. Its foundational models enable seamless synchronization with enterprises’ domain-specific data and knowledge. This also offers enhanced governance, which allows greater management and monitoring of enterprises’ AI activities.

IBM is poised to benefit from strong demand for hybrid cloud and AI, driving growth in Software and Consulting. The company’s growth is expected to be driven primarily by analytics, cloud computing and security in the long haul. A combination of a better business mix, improving operating leverage through productivity gains and increased investment in growth opportunities will drive profitability.

The stock has lost 0.8% in the past year against the industry’s rise of 0.7%.

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