Back to top

Image: Bigstock

Target (TGT) Launches Nationwide Starbucks Drive-Up Service

Read MoreHide Full Article

In a strategic move aimed at redefining customer convenience and bolstering sales, Target Corporation (TGT - Free Report) has embarked on a nationwide rollout of Starbucks’ (SBUX - Free Report) curbside delivery. The retail giant’s customers can now seamlessly incorporate their favorite Starbucks items into their Drive-Up orders, enjoying the luxury of having their beverages or food delivered directly to their cars. This unique service, set to be available at more than 1,700 stores by October, underscores Target's commitment to meeting customer demands promptly and effortlessly.

In response to the clamor from its patrons, Target has seamlessly merged its highly successful Drive-Up service with Starbucks offerings. Upon placing a Drive-Up order, customers are prompted on the Target app to add a Starbucks menu item. This addition can be made with a simple click, followed by payment. Upon arriving at the store's designated Drive-Up parking area, a Target team member delivers both the Starbucks order and the purchased items straight to the customer's vehicle.

This groundbreaking collaboration not only streamlines the shopping experience but also capitalizes on Target's long-standing partnership with Starbucks. With more than two decades of successful collaboration, the venture now extends to more than 1,700 Starbucks Cafés within Target stores nationwide. The introduction of Drive Up with Starbucks is a strategic move by Target to enhance customer satisfaction and loyalty, showcasing the company's ability to evolve with shifting consumer preferences.

Zacks Investment Research
Image Source: Zacks Investment Research

The nationwide rollout follows a meticulous pilot phase, during which Target refined the experience to ensure seamless execution. This emphasis on testing and optimization aligns with Target's dedication to delivering top-notch services. The Drive Up with Starbucks service, coupled with the recent inclusion of free product returns through Drive Up, solidifies Target's status as an industry leader in customer convenience.

This partnership not only elevates the customer experience but also presents a unique win-win situation. Starbucks, with its immense popularity and brand recognition, gains enhanced visibility and accessibility through Target's widespread network. Simultaneously, Target benefits from Starbucks' allure, enticing more foot traffic to its stores and reinforcing its image as a one-stop destination for both shopping and refreshments.

Wrapping Up

As the first retailer to offer such a scale of integration, Target exemplifies its dedication to innovative customer-centric solutions. This strategic move not only enhances Target's competitive edge but also amplifies Starbucks' reach.

We note that shares of this Zacks Rank #4 (Sell) have fallen 12.3% year to date against the industry’s rise of 5.2%.

2 Picks You Can't Miss Out On

Here we have highlighted two better-ranked stocks, namely The TJX Companies (TJX - Free Report) and Walmart (WMT - Free Report) .

The TJX Companies, which operates as an off-price apparel and home fashion retailer, currently carries a Zacks Rank #2 (Buy). The expected EPS growth rate for three to five years is 10.5%. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

The Zacks Consensus Estimate for The TJX Companies’ current financial-year sales and earnings suggests growth of 6.4% and 14.8%, respectively, from the year-ago reported numbers. TJX has a trailing four-quarter earnings surprise of 4.4%, on average.

Walmart, which operates a chain of hypermarkets, discount department stores and grocery stores, currently carries a Zacks Rank #2. The expected EPS growth rate for three to five years is 5.5%.

The Zacks Consensus Estimate for Walmart’s current financial-year sales suggests growth of 4.3% from the year-ago period. WMT has a trailing four-quarter earnings surprise of 12%, on average.

Disclaimer: This article has been written with the assistance of Generative AI. However, the author has reviewed, revised, supplemented, and rewritten parts of this content to ensure its originality and the precision of the incorporated information.

Published in