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Peloton (PTON) Expands Its Global Footprints With Partnerships

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Peloton Interactive, Inc. (PTON - Free Report) partners with Amazon and Sport-Tiedje to expand its footprints in Austria. This marks the company's fifth market outside the US, signifying its continuous focus on global expansion.

The company will offer Peloton Bike, Bike+, and select accessories through an expanded collaboration with Amazon. Additionally, Sport-Tiedje, the leading specialist retailer of home fitness equipment in Europe, will provide Peloton Bike, Bike+, Tread, and select accessories. Austrian consumers can access over 5,000 classes in German, taught by 11 German-speaking Instructors, covering 16 fitness disciplines like Cycling, Running, Yoga, and more.

Strategic Partnerships to Drive Growth

Although shares of Peloton have declined 46.7% in the past three months compared with the industry’s 25.8% fall, the company is likely to benefit from its growth initiatives, cost structure and operational efficiency. Also, focus on global expansion bodes well.
 

Zacks Investment Research
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Recently, the company announced a five-year strategic global partnership with lululemon, making Peloton the exclusive digital fitness content provider while lululemon becomes its primary athletic apparel partner. Additionally, Peloton revealed a multi-year partnership with New York Road Runners (NYRR) to bring NYRR races to life for runners worldwide through Peloton Scenic and Outdoor content.

During the fiscal 2023 fourth quarter, the company introduced a global partnerships growth initiative. The company announced a multi-year partnership with Liverpool FC and unveiled a collaboration with the University of Michigan, encompassing marketing, content, and experiences for students, alumni and athletes. This aligns with the company's partnering strategy with NCAA Division 1 schools. Going forward, the company expects to introduce more global partners to expand platform awareness among fitness-minded consumers in co-branded settings.

The company has also streamlined its commercial go-to-market strategy, offering bikes in sectors like hospitality and providing the Peloton App for employee benefits. This simplified approach aimed to enhance accessibility for enterprise, medium and small businesses to access content and fitness hardware, paving the path for significant growth opportunities.

Zacks Rank & Key Picks

Peloton currently carries a Zacks Rank #3 (Hold).

Some better-ranked stocks from the Zacks Consumer Discretionary sector are:

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The Zacks Consensus Estimate for ATGE’s 2023 sales and earnings per share (EPS) suggests growth of 3% and 2.6%, respectively, from the year-ago period’s levels.

OneSpaWorld Holdings Limited (OSW - Free Report) currently sports a Zacks Rank #1. It has a trailing four-quarter earnings surprise of 42.6%, on average. The stock has gained 23.2% in the past year.

The Zacks Consensus Estimate for OSW’s 2023 sales and EPS indicates growth of 44.5% and 117.9%, respectively, from the year-ago period’s levels.

Hilton Worldwide Holdings Inc. (HLT - Free Report) has a Zacks Rank #2. It has a trailing four-quarter earnings surprise of 12.5%, on average. The stock has gained 20.3% in the past year.

The Zacks Consensus Estimate for HLT’s 2023 sales and EPS suggests increases of 14.8% and 23.7%, respectively, from the year-ago period’s levels.

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