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Warner Bros. Discovery (WBD) Unveils Elf North Pole Workshop

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Warner Bros. Discovery (WBD - Free Report) recently unveiled Elf North Pole Workshop, an immersive Roblox (RBLX - Free Report) experience built in collaboration with Fairview Portals and Supersocial. This comes as a tribute and marketing campaign on the completion of two decades of the Elf movie.

The new Roblox experience, Elf North Pole Workshop, allows fans to immerse themselves in the movie's world by choosing roles such as Toy Maker, Gift Wrapper and Wish Taker while working in Santa's workshop.

The participants will dress as elves and work together in teams to assist in Santa's Workshop. The teams' efforts and progress will show on the Clausometer, earning them digital wearables and other rewards. This immersive experience is open to participants of all ages.

To preserve its originality, the experience features music by John Debney who composed the film's score. The Workshop's visuals replicate the stop-motion animation style from the movie. Both studios, Fairview and Supersocial, utilize special techniques, such as frame rate limiters, to achieve this on the Roblox platform.

The participants should expect to feel the same nostalgic vibe upon encountering Mr. Narwhal and Leon the Snowman within the experience amid desaturated environments and material-inspired textures replicating the acclaimed film's visuals. WBD has released a teaser showcasing the appearance of the experience.

Warner Bros. Discovery to Benefit From a Long Lineup of Shows

Since its release two decades ago, Elf has become one of the favorites among viewers, joining the ranks of Warner Bros.' top-of-the-line franchises such as Game of Thrones, Harry Potter, The Lord of the Rings, Looney Tunes, Tom and Jerry, Superman and many others.

Warner Bros. Discovery also has an extensive lineup of offerings scheduled for release between 2024 and 2025. This list includes True Detective: Night Country, The Regime, The Sympathizer and The Penguin, along with anticipated new seasons for House of the Dragon and Curb Your Enthusiasm, among others. In 2025, it expects The Last of Us, Euphoria and White Lotus.

A robust fan base, an extensive lineup of upcoming content offerings and complete ownership of storytelling intellectual property provide solid control over its content and revenue streams. This will aid the company in the long term. Our projection for the fiscal year 2023 estimates $41.32 billion in revenues, implying 22.2% year-over-year growth.

Zacks Rank and Stocks to Consider

WBD currently carries a Zacks Rank #3 (Hold). Shares have climbed 26.3% year to date.

Some better-ranked stocks from the broader Consumer Discretionary sector are Comcast (CMCSA - Free Report) and AMC Networks (AMCX - Free Report) , each carrying Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

The Zacks Consensus Estimate for Comcast's fourth-quarter 2023 earnings has been revised by a penny northward to 81 cents per share in the past seven days. For fiscal 2023, earnings estimates have moved upward by a penny to $3.94 per share in the past seven days.

CMCSA’s earnings beat the Zacks Consensus Estimate in each of the trailing four quarters, the average surprise being 12.58%. Shares of Comcast have gained 27.8% year to date.

The Zacks Consensus Estimate for AMC Networks’ fourth-quarter 2023 earnings moved downward by 9 cents to 64 cents in the past 60 days. For fiscal 2023, AMCX’s earnings estimates have been revised 33 cents upward to $7.16 per share in the past 60 days.

AMC Networks’ earnings beat the Zacks Consensus Estimate in each of the preceding four quarters, the average surprise being 51.24%. Shares of AMCX have climbed 23.6% year to date.

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