We use cookies to understand how you use our site and to improve your experience.
This includes personalizing content and advertising.
By pressing "Accept All" or closing out of this banner, you consent to the use of all cookies and similar technologies and the sharing of information they collect with third parties.
You can reject marketing cookies by pressing "Deny Optional," but we still use essential, performance, and functional cookies.
In addition, whether you "Accept All," Deny Optional," click the X or otherwise continue to use the site, you accept our Privacy Policy and Terms of Service, revised from time to time.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Apple's (AAPL) Streaming Service Rides on Strong Content
Read MoreHide Full Article
Apple’s (AAPL - Free Report) streaming service, Apple TV+, is benefiting from a robust content portfolio, as evident from the jump in total hours consumed, which doubled in 2023. Per the latest report from Deadline cited by 9TO5 Mac, total viewership surged 42% year over year this year despite the lower number of title releases.
Apple TV+ is benefiting from a strong content portfolio that includes The Family Plan, The Morning Show, Lessons in Chemistry, Messi Meets America, Slow Horses, For All Mankind, Silo, Hijack, Bad Sisters and Ted Lasso.
Mark Wahlberg-starrer The Family Plan, which premiered on Dec 15, became the most-viewed movie ever for the service since its launch. The latest season of Jennifer Aniston – Reese Witherspoon starred The Morning Show witnessed a viewership increase of 20% over the second season. Moreover, Monarch: Legacy of Monsters and Lessons in Chemistry were other popular shows.
Solid Content Helping Apple TV+ Face Competition
Apple TV+ is keeping no stone unturned to increase its appeal amid intensifying competition from the likes of Netflix (NFLX - Free Report) , Disney (DIS - Free Report) and Amazon (AMZN - Free Report) .
It expanded content for the holiday season with the addition of Home for Christmas, a new musical special in which Hannah Waddingham performs several classic songs. The show also features cameos from several members of the acclaimed Ted Lasso show.
However, an impressive content portfolio has not essentially turned into a market share gain for Apple TV+.
According to 9TO5Mac, which cited a JustWatch report, Amazon Prime Video was #1 in terms of market share (22%) in the United States, trailed by Netflix (21%). Max, Disney+ and Hulu had 15%, 12% and 11% market share, respectively. Apple TV+’s market share increased from 6% to 7%.
Apple shares have outperformed Disney but lagged both Amazon and Netflix year to date. While Apple has returned 50%, Disney, Amazon and Netflix have gained 5.9%, 83%, and 66.7%, respectively.
Image: Bigstock
Apple's (AAPL) Streaming Service Rides on Strong Content
Apple’s (AAPL - Free Report) streaming service, Apple TV+, is benefiting from a robust content portfolio, as evident from the jump in total hours consumed, which doubled in 2023. Per the latest report from Deadline cited by 9TO5 Mac, total viewership surged 42% year over year this year despite the lower number of title releases.
Apple TV+ is benefiting from a strong content portfolio that includes The Family Plan, The Morning Show, Lessons in Chemistry, Messi Meets America, Slow Horses, For All Mankind, Silo, Hijack, Bad Sisters and Ted Lasso.
Mark Wahlberg-starrer The Family Plan, which premiered on Dec 15, became the most-viewed movie ever for the service since its launch. The latest season of Jennifer Aniston – Reese Witherspoon starred The Morning Show witnessed a viewership increase of 20% over the second season. Moreover, Monarch: Legacy of Monsters and Lessons in Chemistry were other popular shows.
Solid Content Helping Apple TV+ Face Competition
Apple TV+ is keeping no stone unturned to increase its appeal amid intensifying competition from the likes of Netflix (NFLX - Free Report) , Disney (DIS - Free Report) and Amazon (AMZN - Free Report) .
Apple Inc. Price and Consensus
Apple Inc. price-consensus-chart | Apple Inc. Quote
It expanded content for the holiday season with the addition of Home for Christmas, a new musical special in which Hannah Waddingham performs several classic songs. The show also features cameos from several members of the acclaimed Ted Lasso show.
However, an impressive content portfolio has not essentially turned into a market share gain for Apple TV+.
According to 9TO5Mac, which cited a JustWatch report, Amazon Prime Video was #1 in terms of market share (22%) in the United States, trailed by Netflix (21%). Max, Disney+ and Hulu had 15%, 12% and 11% market share, respectively. Apple TV+’s market share increased from 6% to 7%.
Apple shares have outperformed Disney but lagged both Amazon and Netflix year to date. While Apple has returned 50%, Disney, Amazon and Netflix have gained 5.9%, 83%, and 66.7%, respectively.
Apple currently has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.