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One of the most eye-catching investing theme these days is yield strategy. This is especially true as the low interest rate environment in the developed world is driving many investors to dividend stocks for income. Also, the stock market upheaval in the wake of global growth issues and geo-political risks is leading investors to seek safety in the yield strategy.

Probably, this is why, Cambria recently rolled out Cambria Emerging Shareholder Yield ETF (EYLD - Free Report) . Prior to this, the issuer had launched two products on this theme, namely Cambria Shareholder Yield ETF (SYLD - Free Report) and Cambria Foreign Shareholder Yield ETF (FYLD - Free Report) .

EYLD in Focus

The fund looks to track the price and yield performance of the Cambria Emerging Shareholder Yield Index. The index consists of about 100 companies that have strong characteristics for returning free cash flow to shareholders, both in the form of dividend payments and net stock repurchases. Stocks that paid down debt on balance sheets and attained low financial leverage also got into the fund.

The product looks to charge investors 69 basis points a year in fees for exposure. With 95 stocks in total in its portfolio, the fund has the highest weight (about 6.937%) in cash holdings while no stock accounts for more than 1.147% of the basket.

As of July 14, 2016, South Korea and China are the top two countries with about 21% and 20% weight. Taiwan (16%) and South Africa (12%) also get double-digit exposure each. Technology (20%), Financials (18%), Energy (17%) and Consumer Discretionary (15%) are the top four sectors in which the fund is invested in.

How Does it Fit in a Portfolio?

As per Cambria research, free cash flow is the key determinant of a company’s financial wellbeing. While dividend is the most popular and important factor for the shareholders’ value enhancement, it fails to embrace the other key aspects like debt reduction and share buyback. Thus, nothing could be better than tapping the three quality factors together to gain exposure to a strong company.

So, this fund could be a solid pick for investors seeking broad exposure to emerging markets with a focus on yield. In any case, emerging market securities are in great shape this year. But since the emerging market (EM) category is usually guilty of heightened volatility, a look at the complete spectrum of higher shareholder yield may prove beneficial for investors eyeing EM investing (read: EM ETFs Had a Seven-Year Best 1H: Will the Surge Last?).

Competition

First, the emerging market ETF space is jam-packed. In terms of products out there in the emerging market yield space, the newly launched fund may face competition from the likes of WisdomTree Emerging Markets High Dividend Fund (DEM - Free Report) , iShares Emerging Markets Dividend ETF (DVYE - Free Report) , SPDR S&P Emerging Markets Dividend ETF EDIV) and SuperDividend Emerging Markets ETF (SDEM - Free Report) , each of which yield in the range of 3−6% (read: Time for These EM Dividend ETFs?).

So, the new fund probably needs to offer investors a sizable current income to garner considerable assets. Investors should also note that there are buyback-based ETFs as well including PowerShares Buyback Achievers ((PKW - Free Report) ) and Wilshire Buyback ETF (TTFS - Free Report) , operating almost on the shareholder value maximization strategy. Another fund TrimTabs International Free-Cash-Flow ETF (FCFI) also runs on a similar concept (read: New Float Shrink ETF on the Horizon from TrimTabs?).

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