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Groupon (GRPN) Expands Food Delivery Service to Denver

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Groupon, Inc. GRPN recently announced that it is expanding its on-demand food delivery service Groupon To Go to Denver, CO.

Denver is the second market for Groupon after Chicago. The company had initiated the service in Chicago in Aug 2015 after launching a pilot program in Mar 2015 with 500 restaurants.

In Denver, the company has teamed up with over 100 local restaurants, which will feature on Groupon To Go app for food delivery. The company has even kept flexible payment options like Apple Pay, Apple’s (AAPL - Free Report) mobile payment service for users’ convenience. Furthermore, Groupon To Go will also provide a number of delivery deals and offers in order to expand its user base. Moreover, users will also be able to track their orders in real-time through the app.

The company stated “We’re thrilled to bring Groupon To Go to Denver and give our customers easy access to the food they want, when they want it…Denver is a thriving, modern city with an amazing local restaurant scene and many of these places haven’t offered delivery until now.”

We believe that the Groupon To Go service can act as a bridge to bring customers to eateries and open a whole new space for the company’s growth. However, even though the takeout and deliveries market is expected to enjoy robust growth, competition is also rife with players like GrubHub GRUB, Postmates, DoorDash, Uber, Yelp YELP and others.

Nonetheless, the company should get some edge because of its deals and discount offers as market reports suggest that food delivery companies charge some premium for their services.

Groupon carries a Zacks Rank #3 (Hold).

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