On Wednesday, social media company Twitter Inc. announced that it has partnered with news and media company Bloomberg to live stream coverage of the upcoming presidential debates. The partnership is an expansion of its deal with Bloomberg Television, and it is also exclusive, meaning that no other networks will be live streaming the debates on Twitter.
Twitter has cemented itself has a powerful tool during this presidential election, with both Hillary Clinton and Donald Trump using the medium to reach voters. It also makes sense as a business move, as many people turn to Twitter to express thoughts, or read what others are saying, on major political events
Unlike the first presidential debate back in 2012—which was “the most tweeted event on political history” at the time, according to Twitter—this year’s debates will be able to be streamed within the Twitter app.
According to CNN Money, the deal between Twitter and Bloomberg involves “live streaming Bloomberg Politics' pre-game and post-game shows for each debate, plus the event itself.” Mark Halperin and John Heilemann will lead Bloomberg’s coverage of the debate.
Partnering with big media companies is not new for Twitter, as it struck a deal with CBS News to live stream the Democratic and Republican national conventions this past summer. The social network has also partnered with the NFL, which is its biggest streaming deal at the moment, and the two entities debuted “Thursday Night Football” on the Twitter app last week. Despite rave reviews, the live stream had a smaller-than-expected audience.
Top rival Facebook Inc. is also offering a live stream of the debates, having partnered with ABC News in a streaming agreement.
You can catch the first debate on Monday, September 26 at 9pm EST at Hofstra University in New York. The vice-presidential debate will be on Tuesday, October 4, while the next two presidential debates will be on Sunday, October 9 and Wednesday, October 19.
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In Bloomberg Deal, Twitter Will Live Stream Presidential Debates
On Wednesday, social media company Twitter Inc. announced that it has partnered with news and media company Bloomberg to live stream coverage of the upcoming presidential debates. The partnership is an expansion of its deal with Bloomberg Television, and it is also exclusive, meaning that no other networks will be live streaming the debates on Twitter.
Twitter has cemented itself has a powerful tool during this presidential election, with both Hillary Clinton and Donald Trump using the medium to reach voters. It also makes sense as a business move, as many people turn to Twitter to express thoughts, or read what others are saying, on major political events
Unlike the first presidential debate back in 2012—which was “the most tweeted event on political history” at the time, according to Twitter—this year’s debates will be able to be streamed within the Twitter app.
According to CNN Money, the deal between Twitter and Bloomberg involves “live streaming Bloomberg Politics' pre-game and post-game shows for each debate, plus the event itself.” Mark Halperin and John Heilemann will lead Bloomberg’s coverage of the debate.
Partnering with big media companies is not new for Twitter, as it struck a deal with CBS News to live stream the Democratic and Republican national conventions this past summer. The social network has also partnered with the NFL, which is its biggest streaming deal at the moment, and the two entities debuted “Thursday Night Football” on the Twitter app last week. Despite rave reviews, the live stream had a smaller-than-expected audience.
Top rival Facebook Inc. is also offering a live stream of the debates, having partnered with ABC News in a streaming agreement.
You can catch the first debate on Monday, September 26 at 9pm EST at Hofstra University in New York. The vice-presidential debate will be on Tuesday, October 4, while the next two presidential debates will be on Sunday, October 9 and Wednesday, October 19.
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