Back to top

Analyst Blog

Zacks Equity Research

Outfront ON Smart Platform Used by Cinema Scene Marketing

CCI OUT CORR SRG

Trades from $3

Outfront Media Inc. (OUT - Free Report) , the New York-based out-of-home (“OOH”) advertising company has worked with Cinema Scene Marketing for installation of the StoryWall, the largest digital display in the cinema industry. Outfront’s ON Smart Media Platform has been utilized for installing the 750-square-foot lobby display at ArcLight Cinemas Sherman Oaks 16 in Los Angeles.

Outfront is a leading provider of OOH advertising space in key markets throughout the U.S. and Canada. With its billboard and transit advertising displays, the company provides advertising services to diverse industries in both countries. Outfront is constantly striving to convert from traditional static billboard displays to digital billboard displays. In digital billboard displays, multiple advertisements can be run in a single display, which provides huge opportunity to both existing and new customers to reach out to a larger audience. In line with this, the company recently launched the ON Smart Media platform to develop software and hardware solutions to target new consumers.

Around 50-feet wide and 15-feet tall, the ArcLight StoryWall is the largest digital lobby installation in the country’s cinema industry. It includes 96 individual ON Liveboards, which create wonderful large-scale still and motion images. With Cinema Scene Marketing’s signage solution, Outfront redefined visitors’ experience along with offering inventive ways to display images from movies and advertisers.

Outfront currently has a Zacks Rank #3 (Hold). Some top-ranked stocks in the same space include CorEnergy Infrastructure Trust, Inc. (CORR - Free Report) , Crown Castle International Corp. (CCI - Free Report) and Seritage Growth Properties (SRG - Free Report) . All these stocks sport a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Current-quarter estimates for both Crown Castle International and Seritage Growth Properties moved up over the past one month.

CorEnergy Infrastructure Trust’s current-quarter estimates remained stable over the last month.

Confidential from Zacks

Beyond this Analyst Blog, would you like to see Zacks' best recommendations that are not available to the public? Our Executive VP, Steve Reitmeister, knows when key trades are about to be triggered and which of our experts has the hottest hand. Click to see them now>>