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DICK'S Sporting (DKS) Expands with 40th Store in New York


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In line with its efforts to strengthen store base, DICK'S Sporting Goods Inc. (DKS - Analyst Report) announced plans to inaugurate a store in New York. It will be located at Jefferson Valley Mall in Yorktown Heights. The store, which will be housed in 650 Lee Boulevard, will open its doors on Oct 14, with grand celebrations extending over the weekend.

Notably, this store will mark DICK’s Sporting’s 40th store in New York, while taking its countrywide store count to 665.

The latest New York store will offer over 40 in-store services provided by DICK'S certified PROS in sports and outdoor specialties like golf, bike and fishing. Additionally, these locations will house Under Armour Inc. (UA - Analyst Report) and Nike Inc. (NKE - Analyst Report) shops. The outlets will also accommodate athletic clothing and footwear, along with the latest equipment for team sports, fitness, camping, hunting and fishing.

Moreover, in order to attract customers to the store during the celebration period, DICK’S Sporting has announced a range of lucrative giveaways.

The company will distribute free Adidas (ADDYY - Snapshot Report) Go-To Performance T-shirts to the first 100 people in queue on the opening day. Also, the early birds will get an opportunity to open the DICK'S Sporting Goods Gift Locker on all three days of celebrations. Additionally, on Saturday and Sunday, the company plans to give away Mystery Gift Cards to the first 100 adults in line.

Additionally, former New York pitcher John Wetteland has been invited to make an in-store appearance on Saturday. Also, those coming to the store first will be handed out a wristband for autograph, while stocks last.

This announcement highlights the company’s commitment toward its strategy of store expansion and enhancement of store productivity for continued improvement. We believe that this full-line sporting goods retailer will benefit from its in-store action and online growth strategies. The company has been aggressively expanding its store base and eCommerce capabilities to achieve its long-term revenue target by fiscal 2017 end.

DICK’S Sporting currently carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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