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Coca-Cola Stock Rallies 22% YTD: Should Investors Stay Bullish?

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The Coca-Cola Company (KO - Free Report) has been witnessing resilient business trends on a strong brand portfolio, investments across the business and revenue growth across its operating segments. In the year-to-date period, KO shares have rallied 21.8% compared with the broader industry’s 12.9% rise and the Zacks Consumer Staples sector’s 10.3% growth. The stock also outperformed the S&P 500’s rally of 18.1%.

The stock’s current price of $71.75 reflects a 2.4% discount from its 52-week high of $73.53, indicating room for growth. The KO stock trades at a 39.2% premium to its 52-week low mark of $51.55.

KO’s One-Year Stock Price Performance

 

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Coca-Cola is trading above its 50-day and 200-day moving averages, indicating robust upward momentum and price stability. This technical strength reflects positive market perception and confidence in KO’s financial health and prospects.

Coca-Cola Stock Trades Above 50-Day & 200-Day Moving Averages

 

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Unlocking the Rationale Behind KO’s Stock Rally


Coca-Cola is a powerhouse in the beverage industry, offering more than 4,700 products and 500 brands, ranging from sodas to energy drinks. Its strong brand presence, marketing expertise and commitment to research and innovation have secured more than 40% of the non-alcoholic beverage market. The company is transforming its business to become a comprehensive beverage provider, offering something for everyone.

As part of this evolution, Coca-Cola is streamlining its portfolio to focus on core brands while investing in innovation to meet changing consumer preferences. It has expanded its lineup to include healthier alternatives and energy drinks, responding to the shift away from sugary beverages.

Coca-Cola is prioritizing high-growth brands like Fuze Tea and Powerade, and launching products such as Coke Lemon and Reformulated Sprite. It is also tapping into the fast-growing ready-to-drink alcohol segment as part of its innovation strategy.

By leveraging its diverse portfolio and unique system capabilities, Coca-Cola maintains a competitive edge. With a focus on innovation and digital acceleration, the company is well-positioned for long-term growth. Recent successes include reformulated Sprite, Fuze Tea in Europe, and Minute Maid Zero Sugar in North America.

E-commerce has been a major growth area, with Coca-Cola seeing a doubling of online sales in several markets. To capitalize on this, the company has ramped up digital investments to enhance consumer engagement and pilot digital initiatives.

Coca-Cola has also redefined its marketing approach. The launch of Studio X, a digital marketing ecosystem, has enabled the company to create content faster, scale campaigns and measure real-time performances. These advancements have strengthened Coca-Cola's ability to deliver impactful marketing and innovate at speed.

Is Coca-Cola’s Premium Valuation Justified?


Coca-Cola commands a high valuation, reflecting its strong market positioning, brand power and long-term growth potential compared with other non-alcoholic beverage companies. The company’s ability to deliver on its promise of offering something for everyone to drink, with a focus on innovation and digital expansion, is crucial.

KO trades at a significant premium to the industry peers on a forward 12-month price-to-earnings (P/E), as evidenced by a forward 12-month P/E multiple of 24.09X. The current valuation is above its five-year median of 23.79X and surpasses the broader industry’s multiple of 21.73X.

 

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While the premium valuation suggests that shares are somewhat expensive on a relative basis, the premium is justified due to Coca-Cola’s consistent financial performance and growth prospects, driven by its successful innovation and strategic focus on key products.

What Should Your Approach Be?


Investors face a pivotal question regarding Coca-Cola’s investment decision. The company’s dominant market position, diverse product portfolio, and strategic focus on innovation and digital expansion have kept the stock resilient.

Despite its premium valuation, KO remains an attractive investment for long-term investors due to its robust profitability and global presence. KO sports a  Zacks Rank #2 (Buy) highlighting its solid long-term growth prospects.

3 Other Consumer Staples Stocks to Consider


We have highlighted three other top-ranked stocks from the Consumer Staple sector, namely The Chef's Warehouse (CHEF - Free Report) , Nomad Foods Limited (NOMD - Free Report) and Flowers Foods (FLO - Free Report) .

The Chef's Warehouse offers specialty food products in the United States. CHEF presently sports a Zacks Rank #1 (Strong Buy). It has a trailing four-quarter earnings surprise of 33.7%, on average. You can see the complete list of today’s Zacks #1 Rank stocks here.

The consensus estimate for CHEF’s current financial year’s sales and EPS indicates growth of 9.7% and 12.6%, respectively, from the year-ago reported figures.

Nomad Foods manufactures and distributes frozen foods primarily in the U.K., Italy, Germany, Sweden, France and Norway. It carries a Zacks Rank #2 at present. It has a trailing four-quarter earnings surprise of 3.1%, on average.

The Zacks Consensus Estimate for NOMD’s current financial-year sales and earnings suggests growth of 4.3% and 12.6%, respectively, from the year-ago reported figures.

Flowers Foods emphasizes providing high-quality baked items, developing strong brands, making innovations to improve capabilities and undertaking prudent acquisitions. It currently has a Zacks Rank #2.

The Zacks Consensus Estimate for FLO’s current financial-year sales and earnings indicates growth of 1% and 5%, respectively, from the year-earlier actuals. FLO has a trailing four-quarter earnings surprise of 1.9%, on average.

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