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DICK'S Sporting's GameChanger App Launches Film Room AI Tool

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DICK'S Sporting Goods, Inc. (DKS - Free Report) is quite focused on enriching services to create a seamless experience for athletes. The company is committed to digital innovation. In the latest development, DKS’ GameChanger app has launched Film Room, which is an AI-powered video analysis tool for youth basketball and volleyball. Currently, the feature is available within the GameChanger app on iOS and Android.

Let’s delve deeper.

More Details on DKS’ Latest Launch

GameChanger is a popular youth sports app for live streaming, scheduling, statistics and scorekeeping. The new feature automatically removes downtime in game footage, reducing the video hours into coachable moments. This helps users to save time, thereby focusing mainly on the impactful game without the unnecessary footage. The feature also helps in leveling the playing field while making valued insights accessible to the youth sports community everywhere.

Film Room enables coaches to mark and annotate, while sharing the game footage with athletes, their families and staff. The latest launch is built on the success of AutoStream, which is another AI feature launched ahead of the 2023 season. AutoStream, which powered almost 25% of the entire GameChanger basketball streams in last winter, enables users on iOS to create a stationary, mobile device automatically following the action on the court.

The GameChanger app also introduced a written series on GC.com, which concentrates on the technical facets of the company's work with AI and computer vision. The first edition, which is focused on the development of Film Room and the technology powering it, is now available.

DICK’S Sporting’s GameChanger allows it to connect to athletes beyond the traditional shopping experience, thus strengthening leadership in sport. More than six million unique users engaged with GameChanger, reflecting a rise of 11% year over year in the most recent quarter. This averaged nearly 45 minutes per day on the app. The launch of Film Room highlights the company’s consistent expansion in the basketball category. GameChanger has been doing well and will continue boosting DKS’ overall results.

DKS’ Other Notable Efforts

DICK'S Sporting is putting emphasis on the omnichannel experience to drive solid athlete engagement. The company has been enhancing service levels at all its digital and store experiences to cater well to athletes.

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DICK’S Sporting’s store-related endeavors appear quite encouraging. The company has revolutionized its most typical format, the 50,000 square-foot DICK’S store into the Field House concept. The Field House concept is inspired by House of Sport, having interactive experiences with unique presentation and service. Such stores are performing extremely well.

Management had earlier unveiled plans to open the 15th House of Sport location and is on track to introduce additional five locations in fiscal 2024. DICK’S Sporting Goods has been benefiting from brand strength and continued market share gains. Such catalysts have helped this Zacks Rank #3 (Hold) stock to gain 44.1% in the year-to-date period against the industry’s 3.1% decline.

Key Picks

We have highlighted three better-ranked stocks, namely Boot Barn (BOOT - Free Report) , Abercombie (ANF - Free Report) and Deckers (DECK - Free Report) .

Boot Barn, a lifestyle retail chain devoted to western and work-related footwear, apparel and accessories, currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

The company has a trailing four-quarter earnings surprise of 7.1%, on average.

The Zacks Consensus Estimate for Boot Barn’s current financial-year sales and earnings per share indicates growth of 10.7% and 8.9%, respectively, from the year-ago figures.

Abercrombie, a leading casual apparel retailer, currently sports a Zacks Rank of 1. ANF delivered an earnings surprise of 28.9% in the last reported quarter.

The Zacks Consensus Estimate for Abercrombie’s current financial-year sales indicates growth of 11.5% from the year-ago figure.

Deckers, a footwear and accessories dealer, currently carries a Zacks Rank #2 (Buy). DECK delivered an average earnings surprise of 47.2% in the trailing four quarters.

The Zacks Consensus Estimate for Deckers’ current financial-year sales indicates growth of 11.5% from the year-ago figure.

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