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Here's Why The Chipotle (CMG) Health Lawsuit Makes No Sense

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Shares of Chipotle Mexican Grill (CMG - Free Report) slipped about 1.7% in morning trading Tuesday after reports surfaced that the company is facing a class action lawsuit challenging claims it made regarding the calorie count of its new chorizo burrito.

Three California-based customers who bought Chipotle’s new chorizo burrito in the Los Angeles area are now suing the fast-casual chain because an in-store sign seemingly advertised the dish as a 300-calorie meal. According to the complaint, one of the plaintiffs realized that there was no way the dish could have been just 300 calories after he felt “excessively full” following his meal.

Let’s pause there, because there’s already some nonsense to unpack. Chipotle’s counter-claim is that the 300-calorie advertisement referred to just the chorizo in the burrito, which makes me wonder: Who in the world gave this sign the greenlight?!?! I’ll take “Lawsuits That Were Coming From A Mile Away,” Alex!

You also have to love the plaintiff who was “excessively full.” First of all, I never realized that my own personal perspective on feeling full would be acceptable in a court of law, but we’ll roll with that for now. Also, did it really take this guy until the end of the burrito to realize it was not, in fact, a 300-calorie meal?

Here’s my new calorie counting program: 500 calories = full; 1,000 calories = stuffed; 1,500 = I hate myself and don’t understand why I continue to do this.

So, for multiple reasons, this lawsuit makes no sense. There is not a single rational person in the world who would look at a chicken-pork chorizo sausage burrito—packed with rice, beans, cheese, and wrapped up in a flour tortilla—and think “Gee, a healthy 300-calorie meal, this goes right along with my diet!”

But shame on the Chipotle marketing staff for printing a bunch of signs that would leave the door open for this lawsuit. At least put an asterisk on that thing somewhere!

One final note here: Chipotle is not healthy. Stop trying to make Chipotle healthy. I leave feeling “excessively full” every time I go, and that’s part of the plan. Just because something isn’t McDonald’s (MCD - Free Report) doesn’t mean it is better for you.

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