Consumer confidence – a key determinant of the economy’s health – rebounded strongly during the month of November to hit a nine-year high, after a dismal show in October. This indicates that the economy is on the recovery trail and the results of the presidential election have not dampened consumer spending. This was also supported by a significant upward revision by the Commerce Department in consumer spending during the third quarter, which played a major role in better-than-expected third-quarter GDP growth.
However, several factors have been plaguing the global economy. Headwinds like an unfavorable currency, food deflation, declining volumes, potential price wars, a competitive environment, slowdown in international markets and other global issues adversely impacted consumer staples stocks in the quarter. The probable interest rate hike by the U.S. Federal Reserve in December has further spurred market volatility and unnerved investors.
Amid this widespread uncertainty, investors must be wondering where to park their money. Therefore, targeting safer bets for now rather than going for stocks with high earnings growth potential (only) can prove to be a prudent move.
The Winning Strategy: Investment in Dividend Stocks
With the U.S. economy picking up steam, investors should opt for dividend stocks. Not only do these stocks offer higher income in the current low-rate environment but also provide a cushion against equity market risks.
Moreover, dividend stocks are historically less volatile and are proven outperformers over the long term. These stocks are a safe bet as dividends generally act as a hedge against economic uncertainty.
Why Consumer Staples Stocks?
Surging consumer confidence and indications of a stronger economy ahead make the consumer staples sector attractive. Investing in consumer staples stocks is safer because of their defensive nature. In fact, consumer staples stocks have the potential to counter these macro-economic headwinds.
However, selecting winning stocks may prove to be difficult.
Dividend yield assesses the amount of income received in proportion to the share price. Amid the current volatility, it could be a smart strategy to buy stocks that yield good dividends, thus ensuring a steady income.
Thus, based on a solid Zacks Rank #1 (Strong Buy) or #2 (Buy), and dividend yields of more than 3%, we have zeroed in on four stocks that have the potential to ride out the impending volatility.
4 Dividend-Yielding Consumer Stocks to Add to Your Portfolio Now Flower Foods Inc. ( FLO Quick Quote FLO - Free Report)
Georgia-based Flower Foods produces and markets bakery products in the United States. It has a Zacks Rank #3 (Hold). You can see
the complete list of today’s Zacks #1 Rank stocks here.
With a dividend yield of 4.18% and a beta value of 0.82, this stock seems an attractive pick.
Time Inc. ( TIME Quick Quote TIME - Free Report)
New York-based Time, carrying a Zacks Rank #3, operates as a media company that publishes magazines in the United States, the United Kingdom, and internationally.
It has a beta value of 0.77 and a dividend yield of 4.69%.
Tupperware Brands Corporation ( TUP Quick Quote TUP - Free Report)
Tupperware Brands is a global direct seller of premium, innovative products across multiple brands and categories through an independent sales force.
This Zacks Rank #3 company yields a dividend of 4.97%.
Unilever Plc ( UL Quick Quote UL - Free Report)
Unilever operates in the fast-moving consumer goods market in the Africa, Americas, Asia Pacific, Europe, and Middle East.
This Zacks Rank #3 company has a beta value of 0.78 and a dividend yield of 3.57%.
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