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Harley-Davidson Q4 Loss Wider Than Expected, Revenues Fall Y/Y
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Harley-Davidson, Inc. (HOG - Free Report) reported fourth-quarter 2024 adjusted loss of 93 cents per share, wider than the Zacks Consensus Estimate of a loss of 68 cents. The company reported earnings of 18 cents per share in the year-ago quarter. The motorcycle manufacturer generated consolidated revenues (including motorcycle sales and financial services revenues) of $688 million, down 35% from the prior-year quarter.
Harley-Davidson Motor Company: Total revenues from the Motorcycle and Related Products segment, constituting the bulk of the firm’s overall revenues, fell 47% on a year-over-year basis to $420 million and missed our forecast of $463 million on lower-than-expected motorcycle shipments. Motorcycle shipments worldwide decreased 15% to 25,700 units and lagged our estimate of 27,122 units. In the quarter under review, revenues from the sale of motorcycles came in at $231 million, down 60% year over year. The segment incurred an operating loss of $214 million, wider than the loss of $44 million in the corresponding quarter of 2023. We expected an operating loss of $139.4 million from the segment.
During the reported quarter, Harley-Davidson retailed 25,660 motorcycle units globally, down 14.9% year over year. Its retail motorcycle units sold in North America decreased 4% to 15,127. Sales in EMEA or Europe, the Middle East and Africa declined 7% year over year. Sales in the Asia Pacific and Latin America fell 26% and 7% year over year, respectively.
Revenues for parts & accessories were down 10% from a year ago to $118 million but exceeded our estimate of $94.7 million. Revenues from apparel fell 6% year over year to $54 million but beat our projection of $53.4 million.
Harley-Davidson Financial Services: Revenues for Harley-Davidson Financial Services totaled $257 million, up 4% year over year but missed our forecast of $267.1 million. Operating income fell 20% to $46 million and missed our estimate of $56.1 million.
LiveWire: During the reported quarter, the total shipment for LiveWire was 236 units, declining 54% from the year-ago quarter levels. Revenues declined 32% to $10 million. Operating loss narrowed from $35 million to $26 million. The reported loss was narrower than our projection of $29 million.
Financial Position
In the fourth quarter, selling, general and administrative expenses from the HDMC unit decreased to $210.5 million from $225.5 million in the year-ago quarter. The company paid dividends of 17.25 cents per share in the reported quarter.
Harley-Davidson had cash and cash equivalents of $1.59 billion as of Dec. 31, 2024, up from $1.53 billion as of Dec. 31, 2023. In the same period, the long-term debt decreased to $4.47 million from $4.99 million recorded as of Dec. 31, 2023.
HOG Provides 2025 Guidance
For 2025, the company expects revenues from HDMC to remain flat to down 5% year over year. The operating income margin expectation for the motorcycle segment is in the range of 7-8%. HOG expects its operating income for Financial Services to fall 10-15% compared to 2024.
For the LiveWire segment, electric motorcycle wholesale units are expected to be in the range of 1,000-1,500. Operating loss for the segment is anticipated to be in the range of $70-$80 million. Capital expenditure projection for the full year is estimated to be in the range of $225-$250 million.
The Zacks Consensus Estimate for GELYY’s fiscal 2025 sales and earnings indicates year-over-year growth of 66.62% and 149.31%, respectively. EPS estimates for fiscal 2025 and 2026 have improved by 15 cents and 38 cents, respectively, in the past 60 days.
The Zacks Consensus Estimate for YMHAY’s 2025 sales and earnings implies year-over-year growth of 8.69% and 19.07%, respectively. EPS estimates for 2025 have improved by a penny in the past 60 days.
The Zacks Consensus Estimate for ALSN’s 2025 sales and earnings indicates year-over-year growth of 6.67% and 12.17%, respectively. EPS estimates for 2025 have improved 3 cents in the past 30 days.
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Harley-Davidson Q4 Loss Wider Than Expected, Revenues Fall Y/Y
Harley-Davidson, Inc. (HOG - Free Report) reported fourth-quarter 2024 adjusted loss of 93 cents per share, wider than the Zacks Consensus Estimate of a loss of 68 cents. The company reported earnings of 18 cents per share in the year-ago quarter. The motorcycle manufacturer generated consolidated revenues (including motorcycle sales and financial services revenues) of $688 million, down 35% from the prior-year quarter.
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Harley-Davidson, Inc. Price, Consensus and EPS Surprise
Harley-Davidson, Inc. price-consensus-eps-surprise-chart | Harley-Davidson, Inc. Quote
Segmental Highlights
Harley-Davidson Motor Company: Total revenues from the Motorcycle and Related Products segment, constituting the bulk of the firm’s overall revenues, fell 47% on a year-over-year basis to $420 million and missed our forecast of $463 million on lower-than-expected motorcycle shipments. Motorcycle shipments worldwide decreased 15% to 25,700 units and lagged our estimate of 27,122 units. In the quarter under review, revenues from the sale of motorcycles came in at $231 million, down 60% year over year. The segment incurred an operating loss of $214 million, wider than the loss of $44 million in the corresponding quarter of 2023. We expected an operating loss of $139.4 million from the segment.
During the reported quarter, Harley-Davidson retailed 25,660 motorcycle units globally, down 14.9% year over year. Its retail motorcycle units sold in North America decreased 4% to 15,127. Sales in EMEA or Europe, the Middle East and Africa declined 7% year over year. Sales in the Asia Pacific and Latin America fell 26% and 7% year over year, respectively.
Revenues for parts & accessories were down 10% from a year ago to $118 million but exceeded our estimate of $94.7 million. Revenues from apparel fell 6% year over year to $54 million but beat our projection of $53.4 million.
Harley-Davidson Financial Services: Revenues for Harley-Davidson Financial Services totaled $257 million, up 4% year over year but missed our forecast of $267.1 million. Operating income fell 20% to $46 million and missed our estimate of $56.1 million.
LiveWire: During the reported quarter, the total shipment for LiveWire was 236 units, declining 54% from the year-ago quarter levels. Revenues declined 32% to $10 million. Operating loss narrowed from $35 million to $26 million. The reported loss was narrower than our projection of $29 million.
Financial Position
In the fourth quarter, selling, general and administrative expenses from the HDMC unit decreased to $210.5 million from $225.5 million in the year-ago quarter. The company paid dividends of 17.25 cents per share in the reported quarter.
Harley-Davidson had cash and cash equivalents of $1.59 billion as of Dec. 31, 2024, up from $1.53 billion as of Dec. 31, 2023. In the same period, the long-term debt decreased to $4.47 million from $4.99 million recorded as of Dec. 31, 2023.
HOG Provides 2025 Guidance
For 2025, the company expects revenues from HDMC to remain flat to down 5% year over year. The operating income margin expectation for the motorcycle segment is in the range of 7-8%. HOG expects its operating income for Financial Services to fall 10-15% compared to 2024.
For the LiveWire segment, electric motorcycle wholesale units are expected to be in the range of 1,000-1,500. Operating loss for the segment is anticipated to be in the range of $70-$80 million. Capital expenditure projection for the full year is estimated to be in the range of $225-$250 million.
HOG’s Zacks Rank & Key Picks
HOG carries a Zacks Rank #3 (Hold) at present.
Some better-ranked stocks in the auto space are Geely Automobile Holdings Limited (GELYY - Free Report) , Yamaha Motor Co., Ltd. (YMHAY - Free Report) and Allison Transmission Holdings, Inc. (ALSN - Free Report) . While GELYY sports a Zacks Rank #1 (Strong Buy), YMHAY and ALSN carry a Zacks Rank #2 (Buy) each at present. You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for GELYY’s fiscal 2025 sales and earnings indicates year-over-year growth of 66.62% and 149.31%, respectively. EPS estimates for fiscal 2025 and 2026 have improved by 15 cents and 38 cents, respectively, in the past 60 days.
The Zacks Consensus Estimate for YMHAY’s 2025 sales and earnings implies year-over-year growth of 8.69% and 19.07%, respectively. EPS estimates for 2025 have improved by a penny in the past 60 days.
The Zacks Consensus Estimate for ALSN’s 2025 sales and earnings indicates year-over-year growth of 6.67% and 12.17%, respectively. EPS estimates for 2025 have improved 3 cents in the past 30 days.