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Amazon (AMZN) Echo to Control Every Wynn Las Vegas Room

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Amazon (AMZN - Free Report) is now a frontrunner in the growing personal assistant market. Creation of products meant to control home devices like home security, lighting and sprinklers, to name a few, is constantly adding Amazon products to the homes of its consumers.

Its foray into this space was through the Echo devices in Nov 2014, which has won hearts everywhere. Soon, the device will move to hotel rooms as well.

The Wynn Resorts (WYNN - Free Report) in Las Vegas has just announced that it will put Amazon’s Echo in all its hotel rooms by coming summer, further expanding its reach to the hotel fraternity.

Shares of Amazon have been steadily treading higher on a year-to-date basis. The stock generated a return of 17.57% compared with the Zacks Electronic Commerce industry’s gain of 11.36%.

Echo Now In Wynn Las Vegas

The Wynn Las Vegas hotel nowplans to install Echo in all 4,748 guest rooms this month, allowing visitors to control the environmental conditions with vocal commands.

The Alexa technology will let guests control room lights, room temperature, drapery, and the television using voice commands. However, in the initial phase of the rollout, other features such as personal assistant functions will not be available to customers.

“I have never, ever seen anything that was more intuitively dead on to making a guest experience seamlessly delicious, effortlessly convenient than the ability to talk to your room,” said Wynn Resorts CEO Steve Wynn.

For Amazon, this announcement is a complete win-win. The announcement will help it to maintain supremacy in the personal digital assistant device space.

Also, as Alexa uploads a bunch of personal information on Amazon’s cloud both through the app and while the user is interacting with the device, the company can collect behavioral data. This data is then used to target specific products on Amazon that might be more interesting to customers.

Alexa Continues to Gather Steam

Although official numbers have not yet been released, a report by the Consumer Intelligence Research Partners from April indicates that Amazon has sold nearly 3 million Echo units since its introduction. Nearly half of Amazon’s customers were aware of the product by Dec 2015, up from a meager 20% that March.

There is no doubt that Echo has been selling well, but today’s announcement indicates that Alexa could play an even bigger role in its customers’ lives.Once this space gathers steam, Echo devices will very well be announced as Amazon’s next blockbuster product.

About Echo

Echo is a little speaker-like home automation device that can do everything from streaming music to dimming lights or cranking up the heat on the compatible thermostat. The Echo operating system is named Alexa and the built-in voice recognition system can hear users from across the room, and is plugged in at all times.

Initially, Echo had limited features. But it has now gone on to become for a necessity for a smart home.

The company has allowed developers to integrate Echo's voice assistant Alexa with many devices and services.

Bottom Line

Amazon has grown revenues at an impressive rate for many years now. However, the company hasn’t always had the best success with its branded electronics line. Yet demand for Amazon’s home devices should only be rising as it is one of the few companies offering something that is both affordable and replete with features.

AMAZON.COM INC Price and Consensus

 

AMAZON.COM INC Price and Consensus | AMAZON.COM INC Quote

Currently, Amazon has a Zacks Rank #3 (Hold). Some better-ranked stocks in the industry are Cognex Corporation (CGNX - Free Report) and Itron, Inc. (ITRI - Free Report) , sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Cognex Corporation delivered a positive earnings surprise of 24.92% in the trailing four quarters.

Itron, Inc. delivered a positive earnings surprise of 30.55%, on average, in the trailing four quarters.

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