We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Twitter (TWTR) Enables Direct Broadcasting of Live Videos
Read MoreHide Full Article
Yesterday, Twitter Inc. announced that users can now directly broadcast live video on its app through just a tweet. Earlier, though Twitter had integrated Periscope in its app, but for creation of videos, users’ had to access Periscope.
CEO of Periscope said “We started Periscope because we wanted to give people the superpower to share live video with an audience. Bringing this capability directly into the Twitter app is an important step because it brings that superpower to the hundreds of millions of people who use Twitter."
To battle sluggish user growth, Twitter has been focusing on “live”. This year saw Twitter signing a flurry of live streaming deals. The company inked streaming deals with CBSN to stream both Republican and Democratic conventions. It has also brought on board Bloomberg and Cheddar. Twitter will be live streaming market coverage as well as air several Bloomberg shows. Twitter live streamed its first NFL match with an average viewership of 243,000. It also struck deals with NBA and MLB.
Online video is the most lucrative component of digital advertising. Facebook, YouTube and others are trying to grab a pie of this lucrative market. Earlier, Twitter had mentioned that online video budgets are over $9 billion-$10 billion alone in the U.S and streaming deals will fuel a “long-term shift away from desktop video to premium mobile environments and we believe Twitter is well positioned to benefit from that shift.”
Meanwhile, Twitter was in for a rude shock when it was not invited at the high-profile tech summit with President-elect Donald Trump. Twitter was a notable omission at the meeting, which was attended by representatives from Apple (AAPL - Free Report) , Facebook, Oracle (ORCL - Free Report) and Amazon (AMZN - Free Report) . Reportedly, Twitter’s refusal to approve a “Crooked Hillary” emoji during the campaign resulted in it being not invited. However, a Trump aide was quoted by media reports saying “They (Twitter) weren't there because they aren't big enough."
Year to date, Twitter shares have generated a negative return of 18.19% compared with the Zacks Internet Software Industry’s negative return of 3.40%.
Zacks' Top Investment Ideas for Long-Term Profit
How would you like to see our best recommendations to help you find today’s most promising long-term stocks? Starting now, you can look inside our portfolios featuring stocks under $10, income stocks, value investments and more. These picks, which have double and triple-digit profit potential, are rarely available to the public. But you can see them now. Click here >>
Unique Zacks Analysis of Your Chosen Ticker
Pick one free report - opportunity may be withdrawn at any time
Image: Bigstock
Twitter (TWTR) Enables Direct Broadcasting of Live Videos
Yesterday, Twitter Inc. announced that users can now directly broadcast live video on its app through just a tweet. Earlier, though Twitter had integrated Periscope in its app, but for creation of videos, users’ had to access Periscope.
CEO of Periscope said “We started Periscope because we wanted to give people the superpower to share live video with an audience. Bringing this capability directly into the Twitter app is an important step because it brings that superpower to the hundreds of millions of people who use Twitter."
To battle sluggish user growth, Twitter has been focusing on “live”. This year saw Twitter signing a flurry of live streaming deals. The company inked streaming deals with CBSN to stream both Republican and Democratic conventions. It has also brought on board Bloomberg and Cheddar. Twitter will be live streaming market coverage as well as air several Bloomberg shows. Twitter live streamed its first NFL match with an average viewership of 243,000. It also struck deals with NBA and MLB.
Online video is the most lucrative component of digital advertising. Facebook, YouTube and others are trying to grab a pie of this lucrative market. Earlier, Twitter had mentioned that online video budgets are over $9 billion-$10 billion alone in the U.S and streaming deals will fuel a “long-term shift away from desktop video to premium mobile environments and we believe Twitter is well positioned to benefit from that shift.”
Meanwhile, Twitter was in for a rude shock when it was not invited at the high-profile tech summit with President-elect Donald Trump. Twitter was a notable omission at the meeting, which was attended by representatives from Apple (AAPL - Free Report) , Facebook, Oracle (ORCL - Free Report) and Amazon (AMZN - Free Report) . Reportedly, Twitter’s refusal to approve a “Crooked Hillary” emoji during the campaign resulted in it being not invited. However, a Trump aide was quoted by media reports saying “They (Twitter) weren't there because they aren't big enough."
TWITTER INC Price
TWITTER INC Price | TWITTER INC Quote
At present Twitter carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Year to date, Twitter shares have generated a negative return of 18.19% compared with the Zacks Internet Software Industry’s negative return of 3.40%.
Zacks' Top Investment Ideas for Long-Term Profit
How would you like to see our best recommendations to help you find today’s most promising long-term stocks? Starting now, you can look inside our portfolios featuring stocks under $10, income stocks, value investments and more. These picks, which have double and triple-digit profit potential, are rarely available to the public. But you can see them now. Click here >>