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Amazon Announces Season Two of 'Just Add Magic'

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Amazon.com Inc. (AMZN - Free Report) has scheduled season two of its prime-exclusive original kids series Just Add Magic to premiere on Friday, Jan 13 in the U.S. and the U.K.

The series will be available on Prime Video via the Amazon Video app on TVs and connected devices like mobile, Fire TV, and online at Amazon.com/originals at no additional cost to prime membership. It is especially for families and children of 6–11 years.

About the Series

Just Add Magic is a live-action children’s adventure series featuring three girls who discover a magical cook book. It is based on Cindy Callaghan’s book of the same name. In this second season, Kelly and her two best friends Darbie and Hannah together tries to solve the mystery behind the return of an old enemy, trying to steal the magical cookbook.

The executive producers of the show are Andrew Orenstein and Joe Nussbaum. Nussbaum is directing some of the episodes and Olivia Sanabia, Aubrey Miller, Abby Donnelly and Judah Bellamy are to be seen in lead roles.

Our Take

The increasing popularity of tablets, smartphones and web-connected TVs has enhanced online-video viewing and continues to attract consumers as well as leading technology companies like Alphabet (GOOGL - Free Report) and Apple Inc. (AAPL - Free Report) .

Therefore, Amazon is leaving no stone unturned to boost its digital media sales and attract new viewers by adding kids series to its content lineup and making Prime Video more attractive.

AMAZON.COM INC EPS Diluted (TTM)

With the rival of online video content, majors such as Netflix, Inc. (NFLX - Free Report) , Hulu and HBO are seeing substantial success. It’s natural for Amazon to compete against them with successful acts of its own. These new shows are expected to help Amazon penetrate further into the growing streaming market at a much faster rate.

Shares of Amazon have been steadily treading higher on a year-to-date basis. The stock has returned 13.33% compared with the Internet Commerce industry’s gain of 6.99%.

Zacks Rank

Amazon currently has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 (Strong Buy) Rank stocks here.

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