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These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar

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Earnings are arguably the most important single number on a company's quarterly financial report. Wall Street clearly dives into all of the other metrics and management's input, but the EPS figure helps cut through all the noise.

Life and the stock market are both about expectations, and rising above what is expected is often rewarded, while falling short can come with negative consequences. Investors might want to try to capture stronger returns by finding positive earnings surprises.

Hunting for 'earnings whispers' or companies poised to beat their quarterly earnings estimates is a somewhat common practice. But that doesn't make it easy. One way that has been proven to work is by using the Zacks Earnings ESP tool.

The Zacks Earnings ESP, Explained

The Zacks Expected Surprise Prediction, or ESP, works by locking in on the most up-to-date analyst earnings revisions because they can be more accurate than estimates from weeks or even months before the actual release date. The thinking is pretty straightforward: analysts who provide earnings estimates closer to the report are likely to have more information.

Now that we understand the basic idea, let's look at how the Expected Surprise Prediction works. The ESP is calculated by comparing the Most Accurate Estimate to the Zacks Consensus Estimate, with the percentage difference between the two giving us the Zacks ESP figure.

Bringing together a positive earnings ESP alongside a Zacks Rank #3 (Hold) or better has helped stocks report a positive earnings surprise 70% of the time. Furthermore, by using these parameters, investors have seen 28.3% annual returns on average, according to our 10 year backtest.

Most stocks, about 60%, fall into the #3 (Hold) category, and they are expected to perform in-line with the broader market. Stocks with a #2 (Buy) and #1 (Strong Buy) rating, or the top 15% and top 5% of stocks, respectively, should outperform the market, with Strong Buy stocks outperforming more than any other rank.

Should You Consider Ross Stores?

The final step today is to look at a stock that meets our ESP qualifications. Ross Stores (ROST - Free Report) earns a #3 (Hold) eight days from its next quarterly earnings release on May 22, 2025, and its Most Accurate Estimate comes in at $1.45 a share.

Ross Stores' Earnings ESP sits at +1.27%, which, as explained above, is calculated by taking the percentage difference between the $1.45 Most Accurate Estimate and the Zacks Consensus Estimate of $1.43. ROST is also part of a large group of stocks that boast a positive ESP. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

ROST is one of just a large database of Retail and Wholesale stocks with positive ESPs. Another solid-looking stock is On Holding (ONON - Free Report) .

Slated to report earnings on August 12, 2025, On Holding holds a #3 (Hold) ranking on the Zacks Rank, and it's Most Accurate Estimate is $0.33 a share 90 days from its next quarterly update.

The Zacks Consensus Estimate for On Holding is $0.29, and when you take the percentage difference between that number and its Most Accurate Estimate, you get the Earnings ESP figure of +13.79%.

Because both stocks hold a positive Earnings ESP, ROST and ONON could potentially post earnings beats in their next reports.

Find Stocks to Buy or Sell Before They're Reported

Use the Zacks Earnings ESP Filter to turn up stocks with the highest probability of positively, or negatively, surprising to buy or sell before they're reported for profitable earnings season trading. Check it out here >>


See More Zacks Research for These Tickers


Normally $25 each - click below to receive one report FREE:


Ross Stores, Inc. (ROST) - free report >>

On Holding AG (ONON) - free report >>

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