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Zeta (ZETA) Surges 12.6%: Is This an Indication of Further Gains?

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Zeta Global Holdings (ZETA - Free Report) shares soared 12.6% in the last trading session to close at $14.18. The move was backed by solid volume with far more shares changing hands than in a normal session. This compares to the stock's 5.1% loss over the past four weeks.

The stock is benefiting from analysts highlighting Zeta’s underappreciated role in generative AI marketing, with growing investor excitement over its expanding AI-driven capabilities and potential.

This cloud-based marketing technology company is expected to post quarterly earnings of $0.15 per share in its upcoming report, which represents a year-over-year change of +15.4%. Revenues are expected to be $296.38 million, up 30.1% from the year-ago quarter.

While earnings and revenue growth expectations are important in evaluating the potential strength in a stock, empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.

For Zeta, the consensus EPS estimate for the quarter has remained unchanged over the last 30 days. And a stock's price usually doesn't keep moving higher in the absence of any trend in earnings estimate revisions. So, make sure to keep an eye on ZETA going forward to see if this recent jump can turn into more strength down the road.

The stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>

Zeta is part of the Zacks Technology Services industry. Blade Air Mobility, Inc. (BLDE - Free Report) , another stock in the same industry, closed the last trading session 3.6% lower at $3.75. BLDE has returned 15.8% in the past month.

Blade Air Mobility's consensus EPS estimate for the upcoming report has remained unchanged over the past month at -$0.04. Compared to the company's year-ago EPS, this represents a change of +33.3%. Blade Air Mobility currently boasts a Zacks Rank of #2 (Buy).

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