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DICK'S Elevates Athlete Experience With Innovative Store Formats
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Key Takeaways
DICK'S opened 2 House of Sport and 4 Field House stores in Q1, with 32 more planned for this year.
House of Sport features turf fields, simulators and events to deepen brand storytelling and loyalty.
Field House modernizes 50K sq. ft. stores into curated spaces, boosting productivity and customer ties
DICK’S Sporting Goods Inc. (DKS - Free Report) is redefining the role of physical retail through its innovative House of Sport and Field House store formats. These experiential concepts are central to the company’s real estate transformation strategy, designed to elevate the athlete experience and drive long-term growth. In first-quarter fiscal 2025, DICK’S inaugurated two new House of Sport stores and four Field House locations, with plans to open approximately 16 stores of each format this year. The early customer response has been overwhelmingly positive, reinforcing management’s confidence in store evolution.
The House of Sport format is particularly notable for its immersive, community-centric design, featuring in-store experiences such as rock walls, batting cages, golf simulators and turf fields. These stores allow DICK’S to tell full brand stories across footwear, apparel and gear in a way that online competitors cannot replicate. These stores also serve as key destinations for product launches, athletic events and personalized service — all of which drive traffic and deeper customer engagement. Similarly, the Field House concept reimagines the traditional 50K sq. ft. DICK’S store into a more modern, curated environment, further enhancing store productivity and customer connection.
Beyond elevating the shopping experience, these formats are delivering meaningful financial returns and represent a strategic use of capital in a competitive retail landscape. DICK’S plans to operate 75 to 100 House of Sport stores in the next few years, supported by robust sales metrics and brand/vendor enthusiasm. With omnichannel integration, flexible store layouts and strong ROI, both House of Sport and Field House are not just expanding square footage; they are reshaping the future of DICK’S brick-and-mortar model. This focus on experiential retail positions the company to sustain traffic, grow market share, and strengthen loyalty in an increasingly digital-first world.
Shares of this Zacks Rank #3 (Hold) company have gained 16.3% in the past three months compared with the Zacks Retail - Miscellaneous industry’s 28.3% growth.
Image Source: Zacks Investment Research
DICK’S is currently trading at a forward 12-month price-to-earnings (P/E) multiple of 13.93X, which positions it at a discount compared with the industry’s average of 17.94X. Also, DKS is priced lower than the sector’s average of 25.15X.
The Zacks Consensus Estimate for Stitch Fix’s current fiscal year’s earnings implies growth of 69.7% from the year-ago actuals. SFIX delivered a trailing four-quarter average earnings surprise of 51.4%.
Canada Goose is a global outerwear brand. GOOS is a designer, manufacturer, distributor and retailer of premium outerwear for men, women and children. It carries a Zacks Rank #2 at present.
The Zacks Consensus Estimate for Canada Goose’s current fiscal year’s earnings and sales indicates growth of 10% and 2.9%, respectively, from the year-ago actuals. Canada Goose delivered a trailing four-quarter average earnings surprise of 57.2%.
Allbirds is a lifestyle brand that uses naturally derived materials to make footwear and apparel products. It carries a Zacks Rank of 2 at present.
The Zacks Consensus Estimate for BIRD’s current financial-year earnings implies growth of 16.1% from the year-ago actual. The company delivered a trailing four-quarter average earnings surprise of 21.3%.
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DICK'S Elevates Athlete Experience With Innovative Store Formats
Key Takeaways
DICK’S Sporting Goods Inc. (DKS - Free Report) is redefining the role of physical retail through its innovative House of Sport and Field House store formats. These experiential concepts are central to the company’s real estate transformation strategy, designed to elevate the athlete experience and drive long-term growth. In first-quarter fiscal 2025, DICK’S inaugurated two new House of Sport stores and four Field House locations, with plans to open approximately 16 stores of each format this year. The early customer response has been overwhelmingly positive, reinforcing management’s confidence in store evolution.
The House of Sport format is particularly notable for its immersive, community-centric design, featuring in-store experiences such as rock walls, batting cages, golf simulators and turf fields. These stores allow DICK’S to tell full brand stories across footwear, apparel and gear in a way that online competitors cannot replicate. These stores also serve as key destinations for product launches, athletic events and personalized service — all of which drive traffic and deeper customer engagement. Similarly, the Field House concept reimagines the traditional 50K sq. ft. DICK’S store into a more modern, curated environment, further enhancing store productivity and customer connection.
Beyond elevating the shopping experience, these formats are delivering meaningful financial returns and represent a strategic use of capital in a competitive retail landscape. DICK’S plans to operate 75 to 100 House of Sport stores in the next few years, supported by robust sales metrics and brand/vendor enthusiasm. With omnichannel integration, flexible store layouts and strong ROI, both House of Sport and Field House are not just expanding square footage; they are reshaping the future of DICK’S brick-and-mortar model. This focus on experiential retail positions the company to sustain traffic, grow market share, and strengthen loyalty in an increasingly digital-first world.
DICK’S Valuation Picture & Share Price Performance
Shares of this Zacks Rank #3 (Hold) company have gained 16.3% in the past three months compared with the Zacks Retail - Miscellaneous industry’s 28.3% growth.
Image Source: Zacks Investment Research
DICK’S is currently trading at a forward 12-month price-to-earnings (P/E) multiple of 13.93X, which positions it at a discount compared with the industry’s average of 17.94X. Also, DKS is priced lower than the sector’s average of 25.15X.
Image Source: Zacks Investment Research
Key Picks
Some better-ranked stocks are Stitch Fix (SFIX - Free Report) , Canada Goose (GOOS - Free Report) and Allbirds Inc. (BIRD - Free Report) .
Stitch Fix delivers customized shipments of apparel, shoes and accessories for women, men and kids. It carries a Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The Zacks Consensus Estimate for Stitch Fix’s current fiscal year’s earnings implies growth of 69.7% from the year-ago actuals. SFIX delivered a trailing four-quarter average earnings surprise of 51.4%.
Canada Goose is a global outerwear brand. GOOS is a designer, manufacturer, distributor and retailer of premium outerwear for men, women and children. It carries a Zacks Rank #2 at present.
The Zacks Consensus Estimate for Canada Goose’s current fiscal year’s earnings and sales indicates growth of 10% and 2.9%, respectively, from the year-ago actuals. Canada Goose delivered a trailing four-quarter average earnings surprise of 57.2%.
Allbirds is a lifestyle brand that uses naturally derived materials to make footwear and apparel products. It carries a Zacks Rank of 2 at present.
The Zacks Consensus Estimate for BIRD’s current financial-year earnings implies growth of 16.1% from the year-ago actual. The company delivered a trailing four-quarter average earnings surprise of 21.3%.