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JPMorgan Restructures Private Bank: A Shift Toward Affluent Clients?

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Key Takeaways

  • JPMorgan is overhauling its private bank to meet ultra-wealthy clients' global investment needs.
  • David Frame was named global CEO of JPM's private bank, expanding his role beyond U.S. leadership.
  • The bank plans to double J.P. Morgan Financial Centers by 2026, boosting access for high-net-worth clients.

JPMorgan (JPM - Free Report) is revamping its private banking division to cater to the evolving demands of its ultra-wealthy clients with global investment needs. This was first reported by the Wall Street Journal.

The private banking division serves individuals possessing at least $10 million in assets. Recent geopolitical uncertainties and changes in tax structures have accelerated a trend among wealthy individuals to diversify their investments beyond local markets.

In sync with this, JPMorgan appointed David Frame as the global CEO of its private bank, expanding his responsibilities beyond his existing role as CEO of the U.S. private bank. The company is also anticipated to introduce additional investment offerings and advisory services customized for global clients.

This aligns with JPM’s increased focus on wealthy clients to generate higher margins and boost profitability. This May, it opened 14 new J.P. Morgan Financial Centers that specifically cater to its affluent clients across California, Florida, Massachusetts and New York. This brought the total number of such centers to 16, with the company planning to double the figure by 2026.

JPMorgan, the only bank with branches in all 48 contiguous states, opened more than 150 new locations last year and aims to add 500 more by 2027, highlighting its commitment to in-person banking and nationwide reach. This initiative aligns with the company’s broader effort to tailor its branch network to client needs, combining digital tools, expert guidance and an expansive physical footprint.

How Are JPMorgan’s Peers Responding to Client Needs?

JPMorgan is not the only one that is aligning its business according to client needs. In May, Bank of America (BAC - Free Report) announced plans to open more than 150 new financial centers across 60 markets by the end of 2027. Since 2016, Bank of America has spent more than $5 billion on its financial centers network and has added 471 centers in existing markets. Also, Bank of America completed the renovation of more than 3,000 financial centers last year, with plans to complete more than 500 additional renovations over the next two years.

Likewise, in 2024, State Street’s (STT - Free Report) asset management arm, State Street Global Advisors, joined forces with Bridgewater Associates LP to boost its core alternative investment strategies. This offers greater diversification to State Street’s institutional clients. Further, State Street Global Advisors collaborated with Apollo Global Management Inc. to enhance investors' accessibility to private market opportunities.

JPMorgan’s Price Performance, Valuation and Estimates

JPMorgan shares have soared 23.5% this year, outperforming the S&P 500 Index’s gain of 6.2%. 

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From a valuation standpoint, JPM trades at a 12-month trailing price-to-tangible book (P/TB) of 3.13X, above the industry average.

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The Zacks Consensus Estimate for JPMorgan’s 2025 earnings implies a decline of 5.9% on a year-over-year basis, while 2026 earnings are expected to grow at a rate of 5.6%. In the past week, earnings estimates for 2025 and 2026 have been revised upward.

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JPM currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.


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