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Mattel Q2 Earnings Surpass Estimates, Revenues Decline Y/Y

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Key Takeaways

  • Mattel reported Q2 adjusted EPS of $0.19, beating estimates and matching the prior-year quarters figure.
  • North America sales dropped 16% Y/Y, while international sales rose 7% on EMEA and Asia Pacific growth.
  • Gross margin expanded 200 bps to 51.2% on cost savings, improved mix and lower inventory expenses.

Mattel, Inc. (MAT - Free Report) reported second-quarter 2025 results, with earnings beating the Zacks Consensus Estimate and revenues missing the same. The top line fell year over year, while the bottom line came in line with the prior-year quarter’s figure.

Mattel delivered a resilient second-quarter performance, underscoring its focus on operational execution amid a challenging macroeconomic backdrop. The company achieved significant gross margin expansion, international growth and continued momentum in its entertainment slate. While global trade dynamics and shifts in retailer ordering patterns weighed on its U.S. business, adjusted earnings per share (EPS) held steady year over year.

Strength in Action Figures and Vehicles, along with increased point-of-sale activity and ongoing share repurchases, reflected underlying brand momentum. With a strong balance sheet and continued investment in technology and strategic partnerships, Mattel remains well-positioned to drive long-term shareholder value.

Mattel’s Q2 Earnings & Sales Discussion

MAT reported an adjusted EPS of 19 cents, beating the Zacks Consensus Estimate of 16 cents. It reported an adjusted EPS of 19 cents in the prior-year quarter.

Mattel, Inc. Price, Consensus and EPS Surprise

Mattel, Inc. Price, Consensus and EPS Surprise

Mattel, Inc. price-consensus-eps-surprise-chart | Mattel, Inc. Quote

Net sales amounted to $1.02 billion, missing the consensus estimate of $1.06 billion by 3.8%. The top line declined 6% on a reported and constant currency (cc) basis year over year.

Net sales in the North America segment declined 16% year over year on a reported basis and at cc. The International segment’s net sales increased 7% year over year on a reported basis and at cc.

In the North America segment, gross billings declined 15% (as reported and at cc) year over year. This downside was attributed to a fall in Dolls as well as Infant, Toddler and Preschool.

Gross billings in the International segment increased 9% year over year on a reported basis and at cc. The uptick was primarily driven by a rise in gross billings in the EMEA and Asia Pacific regions.

MAT’s Category-Wise Worldwide Sales

Mattel, through its subsidiaries, sells a broad range of toys. These items are grouped under different categories: Dolls, Infant, Toddler and Preschool, Vehicles and Action Figures, Building Sets, Games and Other.

Worldwide gross billings by Mattel Power Brands declined 4% year over year on a reported basis and at cc to $1.15 billion. The gross billings for Barbie witnessed a fall of 25% year over year on a reported basis and at cc.

Gross billings for Hot Wheels increased 9% on a reported basis and at cc, year over year. On the other hand, gross billings for Fisher-Price declined 21% on a reported basis and 20% at cc year over year. Gross billings at Other increased 3% and 2% on a reported basis and at cc, respectively, year over year.

Mattel’s Q2 Operating Results

During the second quarter, Mattel’s adjusted gross margin was 51.2%, up 200 basis points year over year. The company’s gross margin improvement was largely driven by savings from Optimizing for Profitable Growth program, lower inventory management costs and favorable mix. However, this was partially offset by cost inflation.

Adjusted EBITDA during the quarter was $169.9 million compared with $170.8 million in the prior-year quarter.

Balance Sheet of MAT

As of June 30, 2025, MAT’s cash and cash equivalents were $870.5 million compared with $722.4 million as of June 30, 2024. Total inventories at the end of the quarter were $867.9 million compared with $776.9 million in the prior-year quarter.

Long-term debt (as of June 30, 2025) was $1.73 billion compared with $2.33 billion as of June 30, 2024. Shareholders’ equity was $2.17 billion at the end of the quarter.

MAT’s Zacks Rank & Key Picks

MAT currently has a Zacks Rank #3 (Hold).

Some better-ranked stocks from the Zacks Consumer-Discretionary sector are Carnival Corporation & plc (CCL - Free Report) , Monarch Casino & Resort, Inc. (MCRI - Free Report) and Planet Fitness, Inc. (PLNT - Free Report) .

Carnival presently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks Rank #1 stocks here.
 
Carnival delivered a trailing four-quarter earnings surprise of 169.9%, on average. The stock has gained 23.3% in the year-to-date period. The Zacks Consensus Estimate for Carnival’s 2025 sales and EPS implies growth of 5.8% and 40.1%, respectively, from the year-ago levels.
 
Monarch Casino presently flaunts a Zacks Rank #1. The company delivered a trailing four-quarter earnings surprise of 11.1%, on average. The stock has rallied 37.1% in the year-to-date period.
 
The Zacks Consensus Estimate for Monarch Casino’s 2025 sales and EPS indicates an increase of 4.5% and 9.9%, respectively, from the year-ago levels.

Planet Fitness currently carries a Zacks Rank #2 (Buy). The company delivered a trailing four-quarter earnings surprise of 6.9%, on average. The stock has gained 14.3% in the year-to-date period.
 
The Zacks Consensus Estimate for Planet Fitness’ 2025 sales and EPS indicates growth of 10.4% and 12.4%, respectively, from the year-ago period’s levels.

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